Factor Four Magazine is Moving Right Along!

I always tend to find myself so busy in the month of November that I never get to participate in Novel Writing Month.  2017 is still the same, but for good reason.

The main thing that is taking up my time is the planning of Factor Four Magazine.  Authors will be pleased to know that the submissions are expected to open on time on December 1.  Readers will be excited to hear that subscriptions are coming along great.

In fact, we opened for subscriptions today.  We are going to publish our stories on our website, in an eBook, and in print form.  I’m excited to say we have a subscription option for all of these, including one that is only $4 per year (stay tuned, you may be able to  get it cheaper).

First, all our subscription options come with free online access to all past issues.  Now, I know we don’t have past issues right now.  But in the future we will.  And how nice will it be to pay just $4 and not only get the next four issues but all our past ones too.

We also have the option for auto renew and one time, so the preference and option choices are totally up to you.

Now our print issue is available to both US/Canada residents and International.  You can get 25 % off if you subscribe before the year ends.

Now for the hook up.  I have this handy little discount code that will get you an online or eReader subscription for just $1.  Yep, just $1 for the year.  Just use: RF4FFMSOCIAL as the discount code.

CLICK HERE TO SUBSCRIBE

Now only the first 50 people to use that will get it and, of course, I’ll be sharing it on Twitter and Facebook.  But don’t worry, if you follow Factor Four Magazine of Twitter or Facebook, they each have a code valid for 50 uses as well.

Advertising options are up as well as most of the other pages.  I was hoping to get volunteers up by Thanksgiving, but that may not happen.  I am currently looking for people to join me on my editorial staff.  I just have to get that together.

Now to figure out the Submissions engine.  Happy reading!

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International Podcast Day and Other Updates

I still really haven’t got back into the regular swing of writing since my nearly three year hiatus.  Even regular blogging still eludes me.  I don’t like to do several self promoting posts in a row, but at the same time I believe writing anything is better than nothing.  So I thought I’d touch on a few updates since I last blogged.

But first, today in International Podcast Day, so what better time to announce that I have sold another short story.  My story, “Compassionate Death” was sold to the Canadian Podcast, The Centropic Oracle.  This marks another first for me.  I’ve never sold a story to a podcast before.  I also had to explain to my Dad what a Podcast was.

No information on when this story will be published, but given that today was International Podcast day, I thought I’d share the news now.  Besides, the folks at The Centropic Oracle deserve a name drop.

You may also remember that I sold a short story to SciFan Magazine, which was my first print sale.  I also blogged a little bit about my thoughts on the publishing side and may have mentioned that I missed doing it.  This prompted SciFan Magazine Co-Producer, Dayne Edmondson, to contact me.  They asked if I’d join their review team and I accepted.

Now I will preface this with the fact that SciFan Magazine is doing amazing things and I am happy to be a part of their review team.  However, it has only made me miss publishing magazines that much more.  I will say that I am glad to see a magazine like SciFan.  This magazine has huge potential and could go somewhere big in the near future.  I am so glad to be a part of it.  Still, I hope someday to publish a magazine of my own again.  Someday.

But, on the topic of SciFan Magazine, I am giving away a signed copy of Issue 9 as well as some other great prizes.  Enter through Rafflecopter today!

There are several great prizes and you can earn more point each day by simply tweeting.

Now if you’ll excuse me, I have to go send a few more short stories off to other great publications.  Wish me luck!

From the Editor’s Desk: New Things on the Horizon for Plasma Frequency

2013top10fictionzineIt is funny how much time I spend blogging on writing, publishing, marketing, and even just random things going on in my life. Yet somehow I don’t seem to do much blogging with my editor’s cap on.  I have touched on it here and there, but most of the time that I mention Plasma Frequency, it is about how it has kept me from writing.  It would seem that something that is taking up so much of my time deserves a bit more attention. I assume my blog followers, being writers, might enjoy hearing what is going on in the short fiction publishing world.

For those that don’t know, Plasma Frequency, in my bi-monthly speculative fiction magazine. We mostly publish science fiction and fantasy, but some horror too. We publish from just a few hundred words up to 7,000 words. And we have been doing this now for two years.  Issue 13 comes out this Friday and it makes the start of our third publishing year.  That is a big deal for someone like me for several reasons: first we got this far, second we continue to grow, and third we seem to be making a difference in the industry.

In a future blog I intend to provide some tips on how to start your own magazine, but for now I want to talk about Plasma Frequency‘s future.

Our First Issue, with Award winning cover art by Tais Teng
Our First Issue, with Award winning cover art by Tais Teng

This is a magazine that I started in 2012 because I wanted to give authors another place to showcase their work.  And not just showcase it, but receive compensation for it.  Writing is a lot of hard work, and while doing it for money isn’t the best reason to get into writing, there should still be some compensation for it.

I wanted to start Plasma Frequency at 3 cents per word, but the funding for Plasma Frequency comes out of my pocket. So we started, and remain at, 1 cent per word.  The main question for me has always been how do we get this pay rate increased. The first year, I tried in-magazine advertising, and that didn’t work out well.  The second year I tried selling the magazine and some crowd funding.  Neither has worked out well.  Selling the issues covers about 10% of the costs per issue. The other 90% comes from my pocket. When you add in web hosting, submission services, and other operational costs (shipping, printing, postage, and much more), about 98% of the magazine’s funding comes from my own pocket.

Since my pocket book has no more room in it to add to the magazine, I spend a lot of time going over some ideas for our third year. We will still be selling the print copy and the eReader copies. That will not change, because readers have told us they enjoy those issues.  But we will be bringing the stories to our website, allowing those who want to read for free the ability to do so.  Now at first that might seem counter productive to making money, but we are hoping that increased reader exposure will also increase donations.

Asking for donations is always hard. People work hard for their money and they aren’t sure they want to donate it to a magazine. But, we hope that by reading our stories free online you will see this is a magazine worth a few bucks. And this year we are started a Patreon page.

Issue 8. The first issue with the new Masthead and the first issue sold via Amazon. Award winning art by Laura Givens
Issue 8. The first issue with the new Masthead and the first issue sold via Amazon. Award winning art by Laura Givens

What is Patreon?  Well Patreon is a way to donate a small amount monthly to us. It can be as little as one dollar, to as much as you see fit. That is a great way to put just a little bit into the bank and it all helps.  I’ve set some goals on there for us to reach. Reaching those goals will help us to raise the pay rates.  Maybe even get to 7 cents a word for authors in our magazine. That means we can attract more writers and bring in a wide range of story styles.  That is a lofty goal, but the good thing about Patreon is that it doesn’t expire. There is no deadline to reach any of these goals.  It is just the road map to our success.

Tying in to the Patreon page, we are also establishing donor levels. You can reach these through Patreon or through one time donations.  All people who reach one of our donor levels (to be officially announced September 5th) will be listed in all issues of our magazine (print and eReader) for the rest of time.  Onetime donations are always accepted, but Patreon is a good way to reach those donor goals without spending too much.  We have started out with some basic rewards, but as we grow so will the rewards.  The editors and I have even talked about some exclusive special editions that only donors will have access too.  We’re also considering early releases to donors and other such fun perks for becoming a donor.

Do you have a book, magazine, product, or service that would appeal to the audience of my magazine?  Oh, lord that sounds like such a horrible sales pitch. We are bringing back limited space advertising.  Official rates will be announced September 5th. But there are only four spaces for sale each month.  And if you buy a space for October, you get the rest of September free!  Your ad will be on every Plasma Frequency webpage, even the home page, for the entire month.  The ad prices are affordable and you will catch people’s attention.  If we consistently sell out the advertising, we could raise the rate of pay to as much as 4 cents per word.

Now you may be a lot like me and not have a lot of money to spare. I get that.  Money is not the only way to support us. You can also share your favorite stories. You can share the Patreon page. And you can follow Plasma Frequency on Facebook and Twitter.  There are sites to review our magazine too.

But aside from trying to raise money we have some other new and exciting things for our third year.  First off we are publishing Steve Coate’s “The Great Exodus”, a six part serial fiction piece.  The first part releases with Issue 13, and it will run for six issues.  This is a great way for us to publish longer fiction that would otherwise fail to fit within our pages.

We are also setting up a more consistent issue style.  In the past I would accept stories as they came in. And when the word count limit was reached, that was that.  Well sometimes we’d have twelve or thirteen stories in an issue, and other times we’d have just six.  I now am accepting stories for the whole year.  We accept just a few longer fiction pieces (typically two per issues) and the rest will be shorter or flash.  The result will be a consistent 10 stories per issue (11 counting Coate’s serial), while also giving a good mixture of fiction length.  The readers should better know what to expect from us.

I touched on this a little bit, but aside from our six issues, we are looking into publishing special editions. Perhaps even with guest

Issue 13: Out September 5th 2014. Art by Tais Teng
Issue 13: Out September 5th 2014. Art by Tais Teng

editors.  We are still talking this over.  I am also thinking of handing one issue over to one of my other editors and letting them have a go in the driver seat.  I am looking forward to working those out.

Of course the Year Two Anthology is also in the works.  The editors and I are choosing our picks, and just like last year our readers are making their picks too.  Voting ends on September 15th.  Then I have to contact the winners and set up the contracts for the issue.  I hope to have it out by late October so that you can have it on your Christmas list.

We will also be archiving our old issues online.  This will take a long time as there are 12 issues worth of stories to code on to a website. We don’t use a WordPress site for Plasma Frequency.  I code it all myself. And, I am learning coding as I go.

Speaking of the website, on September 5th our new website releases. It won’t be hugely different than our site now.  But I have put the stories as the main feature on the first (home) page.  And there are other tweaks along the way.

So that is just a taste of what we have in store for the next year. If you are already a reader, I hope you enjoy it.  If you are not yet reading us, I hope you will join in.

Volition Agent – Chapter 2 reveal and Preorder details

We have only one more week until Volition Agent releases for public sale.  To honor this, and to get you wanting more, I’ve decided to share Chapter Two with all of you.  If you haven’t yet, you can read chapter one hereVolition Agent releases on Kindle and Paperback on July 2nd.  The Nook release is still TBD.

You can add Volition Agent to your Goodreads here, and please do.

If you are a book blogger or reviewer, you can get an Advance Reader Copy in PDF or Kindle formats.  All I ask is for a review on your blog.  Contact me and we can discuss this.

If you want to pre-order your paperback copy of Volition Agent, you can do this through Createspace (an Amazon company), the book printer.  If you order today, and use standard shipping, it should arrive very close to the release date (or earlier).  There are currently no options to pre-order for Kindle.  So if you’d like a Kindle copy early, the only way to get it is to be a book blogger/reviewer and get an ARC.

Paperback Pre-Order

Below you will see the print cover spread.  I think it is absolutely great.  Once again I have to thank Kristin Irons and Joy Anna.  With out them the cover would be very lack luster.

Here is Chapter 2:

Volition Agent Book Spread
Copyright 2013 Kristin Irons and Richard Flores IV

Volition Agent: Chapter 2

Copyright Richard Flores IV

Lexia burst through the door into the alley, still cursing at Lance. She shut up when she saw the red and blue lights reflecting off the buildings. Lexia peaked around the corner slowly before pulling her head back.

“Please tell me that isn’t your car out front,” Lance said in her mind.

Lexia just nodded. She ran down the back of the alley. Two cops came around the back of the building.

“You, stop!” One ordered.

Lexia turned around and ran the other way. Two more came around the front of the building. Lexia looked back and forth at the cops. She took a few steps back and then ran her way through the door of the neighboring building.

She sprinted down the hall, ignoring the cops yelling at her. She hit the end of the building and came to a door. It was locked.

“Hurry up, Lance.”

“I didn’t exactly expect you to park right in front of the target.”

“This wasn’t an assassination assignment either,” Lexia said as the door clicked open. She sprinted up the stairs.

“She attacked us.”

“We’d disarmed her,” Lexia yelled.

“Listen, I handled it within regulations.”

“Regulations! She was a mom; that baby has no parents now thanks to your trigger finger.”

“Can we focus on getting out of here?”

They crashed through the last door and onto the roof. Lexia looked around quickly. “Well, how are we getting out of this?”

The building was shorter than the other two next to it. Three floors, if Lexia counted the flights correctly. This building was twice as wide too. She started to run to the back of the building. She could hear the cops coming up the last set of stairs. She looked over the edge. It backed up to the next street over. From down there she would have a better chance of escaping.

“No way,” she said.

“It’s a survivable jump.”

“It’s my broken bones.”

You want to be arrested?” Lance’s voice rang through her head. “You know the rules.”

The Agency would disavow her in an instant. She looked back at the door. She took three steps back. “I don’t really have a choice.”

Lexia ran forward and jumped from the building. She opened her eyes for the landing just in time to see a cop car coming around the corner. Hitting the ground, Lexia rolled over several times. The cop car slammed on the brakes and swerved as she tumbled in front of it. The car hit a lamp post.

She jumped up in an instant and took off running down the street. Lexia heard more sirens in the distance, each getting closer. Glancing over her shoulder, she saw another cop car round the corner. The sound of the car behind her was close. She thought she could feel the heat of the engine as it barred down on her. At the last moment she cut down another alley.

Lexia heard the car screech to a halt. She looked over her shoulder to see another cop chasing her. She rounded a corner right into another dead end.

“Did you even look at any of the maps?” Lexia’s voice snipped at Lance.

“Shut up.” Lance’s voice chilled her spine.

The cop came around the corner. His gun pointed at Lexia.

“Hands up!” The cop ordered. Lexia was glad Lance listened. “Turn around slowly, in a complete circle.”

Lexia kept turning and turning until she spun one full time around and now faced away from the cop.

“Stop. Down to your knees.”

Lexia followed the instructions and put her arms on the back of her head. She waited nervously as she heard the cop approaching behind her. He was slow and methodical in his steps. She prayed Lance had a plan out of this.

She felt the handcuffs ratchet onto her right wrist. Just as the cop began to pull her wrist, Lexia dropped forward and pulled hard, toppling them both over. Her wrist screamed in pain as she grappled with the officer.

They rolled over and she managed to get a solid punch to his face. He shoved her off of him. Lexia began to topple backwards, but managed to catch her balance and lunged forward. Knocking the cop over again. Grappling with his arm until she finally pinned him to the ground, she pulled his arm behind his back. She used her other hand to flip open the cops handcuff case. She used his cuffs to restrain him. She pulled him up and sat him against the wall.

“I think he’s back here,” Lexia heard a voice yell out.

“I’m here!” The cop yelled.

Lexia knocked him out in one swift blow.

“Was that necessary?” Lexia asked.

“The fire escape,” Lance said.

Lexia looked up. She took a run, jumped up on a dumpster, kicked off the wall and just barely caught the bottom of the fire escape ladder. She pulled herself up quickly to the first landing. She checked the window, locked.

“Up there, on the escape!” A cop called out.

She scaled the next ladder and found an open window. Slipping inside, Lexia quickly made her way for the door. She flung it open and ran for the elevator. After hitting the button twenty times the elevator opened. Lexia pressed the basement button inside and leaned against the back wall trying to catch her breath.

“Now what?” She said between gasps.

“Basement parking garage.” Lance’s voice didn’t sound very reassuring in her head.

“They’re bound to have the building surrounded.”

The elevator opened. A strong odor of urine entered. Lexia peeked out cautiously. She didn’t see anyone among the dimly lit rows of parked cars. She ran until she spotted a sedan and walked around it. Taking the handcuff still hanging from her bleeding wrist, Lexia swung hard at the glass. First time nothing happened, just a loud noise that surely told everyone she was down here. The second time the window shattered.

“Well, they know we’re here now,” Lexia said as she slid into the car. “I don’t know how to hot-wire a car.”

“I do. So just let me work,” Lance said.

Lexia just let Lance have complete control as he went to work. The sound of the orphaned child’s cries rang in her mind. She couldn’t stop thinking about what she’d done. She was sure this wasn’t the first child whose parents she had killed, but she just couldn’t get the crying out of her head.

The engine roared to life. She sat up and put the car in reverse and pulled out slowly. As Lexia drove up the ramp she was kept her speed within reason. She was glad Lance didn’t want to draw attention.

She came out to the street and pulled away slowly. She was careful not to look in the direction of a cop, who was just coming out of the alley. Two more cop cars screamed past her. As she turned on the next street she gunned it.

“Can you get to the safe house from here?” Lance asked.

“I hope so.”

“Don’t go home until I can get things in place with The Agency.”

Crap! They got my car out front. It wouldn’t be long until they figure out who I am. How could I have been so stupid as to park nearby?

“Lexia, you understand?” Lance’s voice interrupted her thoughts. “Go to the safe house, stay there. I’m jumping out.”

Copyright Richard Flores IV

PRE-ORDER: PAPERBACK

Dissolution of Peace Blog Tour

Dissolution of Peace Spring Blog Tour is official!

Book Tour Image

I am going on a blog book tour with Dissolution of Peace.  The book and I will be traveling through the virtual world to attend various blogs to spread the word about my book.  I’m excited about this since it will allow me to share a little bit about me and the book with a new audience.  You can visit these blogs and see interviews, guest posts, and book reviews.  I will be on tour from April 8th until May 13th this year!

Dates:

As I mentioned above I will be traveling blog to blog from April 8th until May 13th.  There are still a number of dates available so if you would like to get in on the tour, it isn’t too late.  There are still several open dates available.  If you want one, just go here (link) and pick a date.  Then scroll to the bottom of the page and you will see “Would you like to host this author on your blog?”  Click the link and sign up.

The folks over at Orangeberry Book Tours are hosting this tour for me.  They’ve taken a ton of the work out of it so I just get to hang out at various blogs.  While I will try to keep the listed dates below updated, for the most current dates and locations visit my Tour page.

While I hope you will go check out each blog host before and after my posts, I will be posting links to blog tour posts throughout the tour on my Facebook and Twitter pages.  So if you don’t follow me there, please do.

Terms:

Book Feature: A quick feature just announcing the basics about Dissolution of Peace

Twitter View: A interview with me over Twitter.  I’ll be off work so I am going to do my best to answer these questions live.

Twitter Blast: A collection of book quotes sent out via Twitter.  Please RT the heck out of those. 🙂

Book Review:  Just that, a review of Dissolution of Peace

Author Interview: An interview with me, posted on their blog.

Guest Post: This is a post I write for their blog, as a guest.

Tour Dates and Locations:

8th April – Book Feature at Peace from Pieces

9th April – Twitter View with OB Book Tours

10th April – Twitter Blast with OB Book Tours

11th April – Author Interview at Mommy Adventures

12th April – Guest Post at The Bunny’s Review

13th April – Twitter Blast with OB Book Tours

14th April – Book Feature & Author Interview at The Reading Cat

15th April – Guest Post at Blog-A-Licious Authors 

16th April – Book Feature & Author Interview at Author’s Friend

17th April – Guest Post at Kindle Nook Books

18th April – Book Feature at Paws on Books

19th April – Guest Post & Book Feature at Anya Breton‘s blog

20th April – Book Feature at Book Professor

21st April – Author Interview & Book Feature at Michael R McDuffee‘s blog

22nd April – Guest Post at Books Are Magic

23rd April – Author Interview & Book Review at Pages 2 Pages

24th April – Guest Post  at Disincentive Reviews

25th April – Book Feature at Book Professor

26th April – Guest Post at Quality Reads

27th April – Author Interview at Fantasy Books

28th April – Book Feature at eInk Reviews

29th April – Book Feature at My Love for Books

30th April -Book Feature at Brainy Reads

1st May – Book Feature at Pages to Chapters

2nd May – Book Feature at Living for Books

3rd May – Orangeberry Pick of the Week & Sidebar

3rd May – Guest Post, Author Interview & Book Feature at Talisman Book Publishing

4th May – Book Feature at Gentleman Reads

5th May – Book Feature at Working For Books

6th May – Book Feature at My Love for Books

7th May – Book Feature at Aspiring Book Reviews

8th May – Book Feature at Reading My Addiction

9th May – Book Feature at Imagination in Books

10th May – Orangeberry Book of the Day – Gentleman Reads – Excerpt /

11th May – Author Interview at Up In Smoke

12th May – Guest Post at Richard Stephenson‘s blog

13th May – End of Tour Celebration post! at Flores Factor.

Blog Tour Giveaway!

This book tour will include the largest giveaway I’ve done to date.  There will be some great prizes including: Signed Paperbacks, Free Paperbacks, Free eBooks, and an Amazon Gift card.  This is hosted by Rafflecopter and there are multiple ways to enter.  The giveaway will end on May 19th.  Check back with the giveaway often because as more blogs post, more entries will be possible.  In fact, you get five entries just by entering this GIVEAWAY CODE: “E.S.S. Australia”

You can find the Giveaway on my Facebook page: CLICK HERE FOR A DIRECT LINK

I can’t wait to see you all on the tour!

Dissolution of Peace, out now on Nook!

You can get the ePub version of Dissolution of Peace over at Barnes and Noble.com.  It retails for the same price as the Kindle version at $1.99.

Head over to this page and check it out.  I think they are still building the page to include descriptions ect.  But feel free to leave a review if you have already read it.  If it does well on Nook, I’ll start releasing all my titles on Nook on release day.  Happy reading.

Don’t forget the Paperback is also available at Amazon.com for $7.99.  That is a Trade Paperback at mass market price!

Do KDP Select Free Promotions Work?

Yesterday I did my first KDP Free Promotion.  For those that don’t know, Kindle Direct Publishing (KDP) has an option to sign up for KDP Select.  This is a 90 day period where you allow Amazon (and by default Kindle) to be the only electronic form of your book sold.  Some people balk at the exclusiveness this implies.  But there are some pluses.  You get to be part of the Kindle Prime Lending Library. This means that people can borrow your book for free and in return you get a part of the collective “pot” of money.  I’ve not had any borrows yet.  Some authors have told me that you get more borrows for higher priced books, since prime users can only borrow one book per month.  I don’t know about that.

The other thing you get to do is pick five days per 90 day period to make your book free.  You don’t have to do that.  You don’t even have to pick the days when you publish your book.  You can go back and set up your days when you want.  You can do all five together or pick and choose a few days spread out.  The choice is entirely up to you.

As you probably saw in yesterday’s post, I made Dissolution of Peace free in honor of Veterans day in the United States.  It was free on all Amazon sites globally.  I did this for two reasons.  First, I wanted to see how well this KDP Free Promotions thing would work.  Second, I have a special place in my heart for those that serve in the armed forces.  It may even be why I enjoy writing military fiction.  So I decided to honor those people in a way that was important to me.

The real question is, do promotions like this work?

Success is truly something only you can decide.  But, I will show you what it did for me in just the one day since the promotion.  You can decide from there if it could be successful for you.

I would also like to point out that I did not market my free book on anything other then this blog, my Twitter, and Facebook.  I didn’t announce it on one the the many free eBook blogs.  I just spread the word myself.

Getting Books in the Hands of Readers

The point in writing a book is to have it read.  I’ve stressed that making money is not my goal in writing.  My goal is to get readers and maybe get a few fans who want to read anything I write.  So did the promotion get my book in the hands of readers.  With out a doubt it is a huge success in that fashion.

In Amazon US, I had about 19 times more downloads yesterday then I have had since my book was released.  Nineteen times more readers in one day then in the four weeks since my book was released.

In Amazon UK, I had 88 times more downloads yesterday then I have had since my book was released.  The UK was phenomenal in this free promotion.  I’ll get to more on that soon.

In Amazon Germany, I had 7 times more downloads yesterday then in the four weeks since it was released.

I even had my first download in Italy.

In comparison to other promotions I have done, this was by far the most successful.  My own eBook giveaways resulted in only around 10 free eBooks being given away.  This includes those sent to reviewers.  But if I wanted to get more readers, this was certainly a great way to do it.  They may not read it right away, I am sure there are people who just won’t pass up free, but there a whole lot more people with copies of my book now.  This means there are a lot more people in the pool to write reviews, tell their friends, and look for future titles I release.

Creating Awareness of my Book

This is a really hard thing to do.  Getting your book noticed by potential buyers is very hard for any author, especially the indie author.  You are fighting an up hill battle with major authors, major publishers, and the rest of the indie market.  It is not easy to be noticed.

One way to get noticed is on Amazon’s Best Seller Lists.  The thing that always frustrated me about many “help” sites that talk about these best seller lists don’t let you know the secrets to getting on the lists.  The truth is the secret is simply getting sales.  But Amazon does one great thing here.  The Best Seller Lists of the Top 100 eBooks sold is listed right next to the Top 100 Free eBooks.  Number 5 in sales is right next to number 5 in free.

This means that when someone is looking for the best sellers on science fiction ebooks, they are also seeing the best sellers in free science fiction ebooks.  You still have to get the downloads to get on the list, but you can get a lot of benefit once you get on the list.  If nothing more than getting the cover of your book seen by more eyes.

I mentioned how great the UK was in this free promotion.  The first time I checked my Amazon UK page yesterday was at 10:16 in the morning.  My book had only been free for ten hours, which is a fair amount of time, especially considering the time difference.  But at that point I was #48 on the Top 100 Free Science Fiction eBooks.  And by the end of the promotion I was #19.  In that time I had been on the same page as H. P. Lovecraft, Jules Vern, Philip K. Dick, Isaac Asimov, and more.  I was even next to George R.R. Martin at one point.  That is some good company to hang out with, even on a virtual level.

UK Best Sellers of Science Fiction on 11/12/2012

In the US, it was a slower start.  This, in part, has to do with two factors.  First, the US site has a much larger pool of shoppers.  They include India, and many other places that don’t have their own sites.  But, KDP free events also start at 12:01 am Pacific time.  Right when most of the US is still asleep.  But by 12:45 pm, twelve hours into the the promotion, I was on the top 100 list at number 61.  And by the time it was over, I had made it to 28.  So while the UK really came through on the Best Seller’s list, the US still put me along side the great names of Science Fiction past and present.

 

US Best Sellers of Science Fiction on 11/12/2012

I would say that overall that is a successful way of gaining exposure to my book.  I don’t know how many people browse the Top Sellers list.  But I do know that I often look for books online this way.  So overall even if I didn’t get downloads, people saw my book cover.  And book covers are the brand image of books.  Like all brands, the more the image is seen the more it becomes known and in some cases trusted.

You might be wondering where my book ranked at in the over all ranking for Free eBooks.  In the US it was #779 and in the UK it was #425.  Not bad considering how many thousands, probably millions, of books are on Amazon.

Word of Mouth

Word of mouth advertising is probably some of the best.  People often choose books based on the recommendations of friends and family.  While I doubt anyone recommended my book the same day they downloaded it.  I got far more downloads then I have Facebook, Twitter, and Blog followers.  This means people had to hear about it from other people.  So people were at least mentioning my book.  I also noticed that many people were downloading my book in the US before it broke on to the top 100 list.  So they had to find it some other way.

But this huge pool of new readers who downloaded my book will contribute to the word of mouth advertising that will continue to increase traffic to my book.  And will hopefully increase my sales volume.

Reviews

I don’t know if this will increase my reviews.  Before the promotion I had two Amazon reviews, and one Amazon UK review.  But, the increased reader pool also means an increased reviewer pool.  So that has to cause a higher chance of being reviewed. But only time will tell on this.

Increased Sales

Again, only time will tell on this.  But my point has never been to get money.  Some people see the free book giveaway as nothing but lost revenue.  But to date, nothing has got Dissolution of Peace in the hands of more readers than the Amazon free promotion.  I’ve never thought of writing as a way to make money.  For me it is has been about readers, and maybe making enough money to cover the costs associated with publishing it.  Would I complain if my book starts flying off the shelves?  Of course not.  That is the goal of most writers, but not for the sake of money but for the sake of the volume of readers.

From what I have heard from others, the sales will increase but that takes time.

Summary

I can’t really see it any other way.  KDP has hit a home run with the idea of allowing authors five days to make the book free.  And if you use those days through out your 90 day period as a promotional tool, you can really gather a lot of new readers.  And many readers who might not have otherwise picked up your book.  I’ll likely do another two or three of these free promotional things in the next few months.  I see nothing but success here.  And if I enjoyed this much success with limited announcement outlets, imagine if I branched out from my circle of followers.

Of course, many people are turned off be the exclusiveness of KDP Select.  They feel like they are excluding a market of readers that use other eReaders.  Personally I have had little request for ePub format.  But, 90 days is a relatively short time.  If you don’t like it, you don’t have to renew it.  Personally I think it is worth a try.

 

Dissolution of Peace is on Sale Now!

As of this morning Amazon.com has officially begun selling Dissolution of Peace!  It is one week early, but I am over joyed to see all this hard work finally amount to something. 

I hope people enjoy the book and spread the word about it.  I’m still offering signed paperbacks for only $5.99 for the next week.  You can get that from the BUY BOOKS tab at the top of my blog.

Here are the Amazon.com Links:

Paperback: http://www.amazon.com/dp/0615706851/
Kindle: http://www.amazon.com/dp/B009N3BFIG

Don’t forget to add it to your shelves on Goodreads!

Here is the trailer again, just to get you a psyched up as I am.

Dissolution of Peace – Updates, Pre-Order, Giveaways, and more

As Dissolution of Peace gets closer and closer to being released, I find myself with an odd mixture of pride, fear, and anticipation.  But all the hard work is worth something in the end.  As I see the finished project coming along, I can’t help but be happy to see so much work coming together for this project.

UPDATES

I wrote my acknowledgements section the other day.  It is certainly an optional part of a novel.  I’ve read plenty of novels that don’t have one.  But with this being by first novel, I had to write one.  I always enjoy reading other authors’ acknowledgements, and it only felt right that I put one in.  It came from my heart, so hopefully it doesn’t come across as too much.  Either way, I am happy to thank those people that helped me get this book together.

I dedicated the book to my three boys.  They are a huge part of why I followed this dream all the way to the end.  I already know who I’ll be dedicating my second novel to.

The Official Book Trailer is getting a lot more views than I expected, considering how little I have shared it.  So I assume that must mean a few of you have shared it.  Thank you.  So far those who have talked to me about it, like it.  Please make sure to hit that thumbs up button and leave a comment if you enjoyed it.

PRE-ORDER

The good news is that you don’t have to wait until October 16th to order your copy of Dissolution of Peace.  You can pre-order online right now.   Best of all you will save 25-50% off the list price.  But, this will only last during the pre-sale period.  I’ll also be signing all pre-order copies of my book.  You will see I have added a “Buy” tab to this site.  This will be a place to buy copies of my book.  If you don’t follow me on Twitter or Facebook, you should.  I’ll be sharing discount codes with my followers there through out the pre-sale period.  You can order here: LINK

GIVEAWAYS

I also have two giveaways starting:

First, if you visit my Facebook Page, and click on the giveaway icon (see the picture right).  You can enter into a raffle giving away one signed copy of my book.  The number of raffle entries you have is based on the tasks you chose to complete.  If you complete them all, you can be entered twenty times.  That raffle ends on November 1st (12:01am Eastern), so hurry to get your entries in now.  If a lot of people enter this raffle, I’m sure to do another one.  Oh, and you’ll want this giveaway code: Carlson.  It is worth one entry into the raffle.  Enter the Raffle here: LINK

The second giveaway is on Goodreads.  This one runs until November 30th.  As of writing this post, it is still awaiting approval from Goodreads administrative staff.  So if the link doesn’t work, please try again.  Enter the Goodreads Giveaway here: LINK

Another reason to follow me on Twitter or Facebook is because I will likely be announcing more giveaways on there as soon as I come up with more idea.

ATTENTION BOOK REVIEWERS

If you write book reviews on your blog/website or magazine, or know someone who does, get in touch with me.  This is another great way to get a free copy of the Kindle version of my book.  I will not pay for a review.  So if you charge for your reviews, I’ll pass.  You can go to the contact me section to contact me about a book review.  Just let me know a little about your site, and send me a link.

INTERVIEWS AND EVENTS

If you would like to interview me about my book, and other topics, you can contact me.  I’ll be happy to schedule something with you.  I’m open for newspapers, blogs, journals, magazines, Television, Radio, Podcasts, and I’m sure many other types of interviews.

If you own a Bookstore, you can contact me for a book signing.  I am already working on scheduling a couple of them to be announced soon.

PLUGGING AWAY

I want to thank everyone who is helping, and I am sure about to help, plug my book.  I really appreciate the word of mouth advertising.  I’ll keep everyone updated as the book releases.

Is Anybody Out There?

Marketing for Writers

Over this last week, Plasma Frequency announced a 50% off sale on all advertising.  For as little as $9.50, anyone could have advertised in a magazine with a worldwide audience.  Exactly zero people took the offer.  An offer that was presented to many self published and traditional published authors.  It was also presented to several independent publishers.  I was truly stunned by it.  I couldn’t believe that not one person took this offer.  But, as I thought about it.  I am not so sure it is really that shocking of a thing.

Many authors think that they can put their novel on Amazon.com, and it will simply fly right off the shelves.  Maybe a few hundred Twitter and Facebook posts, and BAM!  Instant success.  Who knows maybe that has even worked for a few authors.  But if it has, I’ve not heard of it.  I’m down playing the value of Social Media in your marketing strategy.  It is an important part of it.  But it is just a part of it.  And the only plan many authors have, is to continue to shout out on Facebook, “Buy my book!  Buy it!”  But I speak from experience when I say that soon you will be wondering, Is anybody out there?  Is anyone paying attention to these posts.

Marketing strategy is the key words of the paragraph above.  You need to lay out a plan to get your book noticed.  It should be a detailed plan starting with “pre-promotion”, moving next to “release promotion”, and moving along with “continued promotion.”  You need a balance of promotional strategies in order to make your book successful.

Many of you may be stopping here.  You might be thinking that you don’t need to market your book because you plan to go through a traditional publisher.  You expect that they will handle all the promotional problems for you.  You’d be wrong.  Most of these places have a limited marketing budget.  They will use that money on promoting the books most likely to bring them the most money.  And even if they will be promoting your book, that should only be another part of your own promotional strategy.  You should be doing some marketing of your own.

Marketing Plan, some easy tips.

First, you should start making a marketing plan as soon as you are sure you are ready to see this book published.   For me, as a self publisher, that was as soon as I sent the manuscript to my editor.  Notice I didn’t wait until I had a release date in mind to start planning.  Some may even start thinking of marketing strategies right after they write “The End.”  If you are going the more traditional publishing route, you may wait until you get accepted.  Or you may wait until you know the marketing and promotional ideas of the publisher.  Either way, find a time that is right for you and start planning.  You can always modify the plan, change it, and work to start it later.

Pre-premotion

I’ll start with the first thing.  It is also the most over looked in my opinion.  That is “pre-promotion.”  This is your plan to promote your book before it is released, to create a “buzz” so to speak.  This is likely one of the best ways to get a title to stick in potential readers heads.  You want to get people thinking about, talking about, and perhaps even to preorder (see below).  Here are some things you might put on your Pre-promotion plan:

Mention your book whenever you can.  You may have noticed that I mention, and use as an example, my novel Dissolution of Peace when needed around this blog.  See, I just did it again there.  Most of the time I don’t even realize I did it.  Of course you can over do it.  I like to think that I only mention it when it is applicable to the situation.  I’ve seen some that simply drop the name everywhere all the time, or every blog post they write is about the book in some way.  It just doesn’t work for me.  I tend to stop reading those blogs that are solely devoted to ramming a particular product down my throat.  But I certainly don’t mind, or even notice in most cases, a little self promotion when I am reading a post that has meaning to me.  So if, like me, you blog about writing tips, daily muses, and other topics of interest to people, don’t be afraid to mention it where it applies.

Get some marketing materials together and share them with your followers.  I’ve noticed many of my blog, Twitter, and Facebook followers enjoy a little sneak peak before something goes live.  Marketing materials include cover art, after all that is how readers will recognize you book, it is the brand of your book.  But there are other marketing materials that can come in handy.  For example, my Facebook page has a new cover photo.  That photo pops up every time someone hovers their over my name.  You may make a few different photos to use around the different media platforms.  Another great thing is a book trailer.  There are also book plates, bookmarks, and other items you can get at a low cost and hand out free.

Many of you may be thinking: I’m not good at graphic design or video editing.  You may have already dropped a pretty penny on the cover art.  Book trailers can cost a lot of money.  One self publishing company charges over $1,000 minimum just for a thirty second book trailer.  Bookmarks, post card ads, ect all will cost.  But I challenge you to look around.  First, you might have a friend that will do it for you.  Plasma Spyglass Press’s logo was designed by a friend of mine.  I love it, and it cost me nothing.  Even if you don’t have a friends that can do it, they may know someone who can give you a deal.  A friend of mine recommended my cover artist, and I only paid $35 for it.  I got lucky with the other art, I did it myself.  I even did the book trailer myself.  But, if all else fails you can shop around for businesses that can help you.  Plasma Spyglass Press is thinking of revamping our business plan to include services for the self published author.  One last tip, don’t spend a lot of money on promotional materials or over do it.  Order just what you need.

Book reviews are great.  There are some places that you can pay to have a book review written.  I won’t waste my time or money on those.  You can if you wish, but I won’t.  There are a lot of free review sites out there.  Sites that will only ask for a free copy of your book.  In return they will provide you with an honest review.  Sure, you take the risk of a bad review.  And you may get some even if you don’t ask for reviews.  I put this under pre-marketing because you often have to start setting these things up in advance.  Whether it be through a blog, or a magazine, or through another outlet.  Most are very cooperative and will agree to wait a reasonable amount of time if your release date is coming soon.  ALWAYS send a finished product for review.

Offer a preorder special.  Unfortunately Createspace still won’t allow you the chance to pick a future release date, thus creating a preorder page on Amazon.  There are ways around this though.  First, have people preorder through you.  They can go to your website and preorder.  Offer a better price than the list price.  Perhaps even offer signed copies if you preorder through you.  Then when you release your book you can order that number of copies and ship them out to your new readers.  If you already have an Amazon Partner Store site (or whatever it is called), I understand that there is a way to do a preorder with that.  I am not familiar with it.

Don’t take out advertising before your book has been released.  Unless of course you have preorder information.  Many people will see an ad and click to buy at that moment, making an impulse purchase.  So paying for a advertisement on Facebook, in a magazine, or on any other platform is wasted money unless people can buy.  But, keep in mind a magazine’s production time.  That ad may not be live until after your book is released.  So you may have advertising paid for and drawn up, but it won’t be seen until after your novel is released.

Release Promotion

Release day has come.  Your book is now available to purchase.  The common practice here is to kick it into overdrive.  Either blowing a lot of time and money into marketing the book for a week, or by trying to schedule events around the clock.  I think this comes from the common practice in the typical business world.  Grand Opening sales, Hurry while supplies last, and so on down the line.  Even most traditional publishers will kick in to high gear for a big release and then when that is over, they will kick into high gear for the next author’s release.

I say slow down a second.  First, have a plan in place before release day.  Once again, ramming your book down everyone’s throats will not increase sales.  Does that mean you shouldn’t come out of the gate hard and fast?  No, you still want to have a “grand opening” celebration.  Tell the world your book is out now.  Spend the whole day telling them if wish.  But what will you do once you have posted to Facebook, Twitter, and your blog only to find you sold four copies?  This is where you need to expand your marketing plan.  Release Promotion should last several months or more.

Continue to try to find those book review outlets.  Talk to fellow writers and check out the magazines for your genre.  Contact them and still arrange for reviews.  The more you get the more potential readers you reach.

Look around for those local book stores.  They often love to have local writers come out and have a book signing.  They may even wish to carry your book on their shelves.  Some may want a small portion of sales.  Others may buy a bulk amount of your books for a near wholesale price and just keep whatever they sell them for.  Others may just like the idea of bringing customers into their store and won’t care that you sell your books there.  But either way, you need to work that out with them.  Believe it or not the local book store isn’t dead.  And these type of events are what keeps them going strong.

Book signings don’t have to just take place at book stores either.  Maybe you get a table at the local street fair.  Or maybe your local library would be interested.  Be creative, readers attend a lot of different events.  If you do think about renting tables at a fair or event, consider sharing the table with other local writers and splitting the cost.  For one, a fan of one local writer may see your book on the same table and check it out.  It will allow you to draw a bigger crowd while reducing your cost.  Plus you fill a table with different books, rather than a big table with just a stack of your one book.

Write a press release.  Local newspapers, magazines, and even local blogs love a story about a local resident doing well.  You can even tie a press release with a book signing event you are having.  Writing an engaging press release is a whole different ball game than writing a novel.  So I strongly suggest you read up on how to write a good release.  There are a lot of sites that will help you with a simple Google search.  Once you have a good press release, send it out to every newspaper, magazine, and blog in or about your local area.  Of course if you are in a smaller town you stand a better chance of being in that paper rather than the paper of a large metropolitan area.  But it doesn’t hurt to try.

Make yourself available for interviews and other engagements.  But also don’t be afraid to ask people either.  If your local library is having a local writers event, don’t be afraid to ask somebody if you can join.  You never know when the newspaper, local TV stations, or magazines might call and ask you if you would mind discussing your new book.  But rather than just waiting for them to call, be proactive and find them.  Press releases is one way.  But there are plenty of other ways to reach out.  Don’t be afraid to ask friends of friends to help.

Advertising.  It doesn’t have to cost as much as you think.  As I mentioned above, my magazine charges very little.  We even offer a discount for multiple issues and a discount for self published authors.  We design the ad at no extra charge too.  You will find that this is common with many markets.  Of course if you want to put an advertisement in Fantasy & Science Fiction, expect to pay a good price.  But there are a lot of markets out there that survive solely on advertising and don’t expect a lot for it.  You can even use social media ads to help you out.  These are effective at targeting an audience suited for your book.  The price is often adjustable based on your monthly budget.  Talk to your friends too.  See if they will put an advertisement on their website or blog.

The key with advertising is knowing your target audience.  An ad for my novel in Better Homes and Gardens probably won’t bring me a lot of sales.  But an advertisement in a science fiction publication will likely attract readers.  But, I might not want to put an ad in a hard science fiction magazine because that is not my target audience either.  The best thing you can do is find out the publication’s (or website’s) target audience.  If it matches yours then go for it.

Promotional offers.  Have special offers where you can.  You may have a discount or you may put two of your novels together for a package price.  I understand there are limits to this.  Clearly you want to make money of the sale, to some degree.  But everyone likes to feel like they got a deal too.

Continued Promotion

Your book has been out now for a little while now.  You may have had a huge influx of sales, or you may have had a steady stream of sales.  But after the first few months, we authors have a habit of moving on to our next project.  After all we didn’t stop writing because our latest novel was released.  But you can’t stop promotions now.  You may have scaled back, but don’t stop.

You may have ran a number of ads for your novel on release, but now you may want to scale it back to one ad.  But remember to figure out what ad worked the best for you.  Maybe change up the artwork to get a fresh look.  But keep something running to get peoples attention.  Unless everyone has bought your book, there are still potential readers out there that may not have heard of your book yet.

Still schedule those book signings.  Maybe even spend one day on your next vacation (assuming you get vacations) signing books at the local bookstore of your vacation destination.  You may not do an event every weekend but still keep the options open.

Cross promotion is excellent.  When you are out promoting the next newest book, don’t forget to bring some copies of your other works.  I’m surprised how often I see writers with six novels out, but they only have the one novel with them when they buy that table at the fair.  Tell people about all your books when you are out promoting the newest one.  Don’t forget to mention your other books in your newest book.  You see this all the time in novels: Other works by..

Selling your books is the same as a business

If you are selling your books you are in business, your business is writing and selling your books.  You will not make money by approving the proof and then sitting on you butt and waiting for the cash to roll in.  You have to get out there and let people know about your book.  You don’t have to spend a lot.  But expect to spend something.  Even a free book review will cost you a copy of your book.  The more you spend advertising won’t necessarily bring you more sales.  But spending your money wisely will get you more readers.  You can spend $50 a month wisely and get 20 times more readers than the person that throws away $1,000.

The point is simple.  You need a plan in place.  Every good business has a marketing plan and budget.  Your book needs to have the same thing.  The plan is fluid and you change it as you find out what works and what doesn’t.  But you must have a road map.  Hopefully I’ve provided you with some powerful tips.  Now go make your plan and get that book sold.