Dissolution of Peace — Announcements

I present to you, the cover for Dissolution of Peace.

As many of you know, I have been waiting on a lot of things before I officially make any announcements about Dissolution of Peace.  Some of you may have even been following along as I took each step.

This journey to publishing a novel really started with my first acceptance letter, in August 2011.  Followed by my second.  After selling two short stories, I decided to open up my original manuscript for the then untitled novel.  Perhaps I felt validated as a writer, or perhaps I simply the timing was right.  Either way the much needed rewrites began.

My New Years Resolution was to write more.  I rewrote the entire manuscript from scratch.  And by February I was finished.  I sent it out to several beta readers, made changes.  And then let it rest for a bit.

I struggled long and hard for a tittle.  The original title was  going to be: Serenity.  This was back when I wrote the first manuscript.  But, this certain movie came out a short time later, and of course I had to change it.  After some time, and using multiple different random title generators.  I came up with Dissolution of Peace.  After a good night sleep, I fell in love with the new title.  And I feel it describes the novel well.

In May I hired Robert S. Wilson to do my editing after giving it a look over for some time.  I followed that by hiring Neil Jackson to do the cover art.  And after waiting (rather impatiently I might add) I got both a marked up manuscript and a cover art sample.

I was ready to announce a release date that day.  But when I began to work on my edits, I was overwhelmed by it.  I was afraid and I had no idea how long it would take.

I got the final cover art.  I whittled down those edits.  And while there are still edits to be done, I can confidently announce a release date:

October 16th, 2012.

Of course that bars anything else crazy going on.  But it will be out and ready before the end of October.  After all, you will want to give this as a Christmas present.

Now many of you expected to see my cover art and a release date.  But I have another surprise for my blog followers.  I have attached the Official Trailer!

Dissolution of Peace will be available on Amazon.com for Kindle and in Print.  And I will be announcing a Pre-order sale soon.  You will be able to order a signed print copy right from my blog.  Details will come on that soon.

Description:

When Earth Navy Captain Christina Serenity is brutally attacked by a traitor, her life is saved by Security Forces Corporal Michael Carlson.  On the heels of her recovery, her ship is attacked by terrorists, and she is thrown into a difficult assignment.  She must chase after the only clue they have, a Martian ship called the Phobos, and find out what secrets it hides.  To make matters worse, someone still wants her dead.

Her ship, E.S.S. Australia embarks on a mission that leads Serenity on journey of discovery, friendship, betrayal, and revenge.  She quickly learns the only thing harder to prevent than war, is love.

Now Serenity must trust her protection crew to keep her alive long enough to solve this puzzle while trying to prevent an interplanetary war.

The line has been drawn… Who will cross first?

So with out further ramblings from me, I present the trailer for Dissolution of Peace:

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Updates: June 2012

Book Release Announcement

I am pleased to announce that I finally have a release date for Daddy is Tired, the children’s book my son and I wrote over a year ago.  On June 28th, Daddy is Tired will be officially released for sale on Amazon.com.  But, I got good news for you all.  You can order now on Createspace and get a special discount (see below).  Everything the book makes goes directly to Cinco and I really hope to encourage him to continue his pursuits of writing and the arts.  So take a moment to share the links below and share this wonderful book.  It is a great, fun early reader that I feel parents and children can relate to.  Now, a little about the book:

Daddy is Tired

Authored by Richard “Cinco” Flores V, Illustrated by Lorikitty, Authored with Richard Flores IV

List Price: $7.50
5.5″ x 8.5″ (13.97 x 21.59 cm)
Full Color on White paper
26 pages
ISBN-13: 978-0615659145
ISBN-10: 0615659144
BISAC: Juvenile Fiction / Readers / Beginner

Daddy is Tired is a children’s picture book about a dad who wants to rest while his son would rather play. Dad hopes for a little nap, but his son just wants to play.
This book was written by Cinco, at five years old, in one of his own quiet time sessions. Of course his dad didn’t get to rest either, he had to help.

Purchase Links:

CreateSpace eStore:

Use discount code: 78VZNJ65 to get 10% off.  This code will only be good until the book is released officially on June 28th, 2012.  Feel free to share the link (https://www.createspace.com/3671972) and discount code with everyone you know.

Amazon:

Click here for the Amazon Listing.

Other updates:

In other news, I have been hard at work getting the Print Edition of Plasma Frequency Magazine Issue 1 ready for it’s release.  I am working on advertising spots now, and there are still a few spots available for this issue.  We have been hard at work on the layout.  And, once the print edition is final, we will begin work on the Kindle Edition.  One great thing in the subscriptions are coming in all over the world.  We have subscribers in the US, Singapore, the UK, Denmark, Canada, and elsewhere.  So I am excited about the release of Issue 1.  Here is the cover art by Tais Teng and it is inspired by “Frequencies” by Michael Hodges.

Of course, we are hard at work on reading for Issue 2 now.  And this has left me little time for much else.  I suppose the if I wish to get more of my own writing done, I will need to seek more volunteers to help me with the reading, artwork, layout, and advertising.  All of which take a lot of work.

I still don’t have cover art to show you for Dissolution of Peace.  But, I suspect it will be released in Late August.  I plan to have an official release date in the July updates.

My novel in progress has ground to a halt.  Mostly because of all my other life commitment.  The Magazine, my volunteer activities, and my job keep me pretty busy most of the time.

No new short story acceptances to report either.

So that is the June Updates.  See next week for my next blog post, not sure what Topic I will choose though.

Blurbs

Every time I blurb, my wife gets mad and opens a window.  All joking aside, blurbs are an important part of selling a book.  But, I find it rarely discussed in writing groups.  This is because in a traditional market, blurbs are often left to the Editor to write.  So, with my recent post on book covers, it seemed important that we discuss the back of the book.

Blurb Versus Synopsis

A synopsis is a very important part of pitching your book to traditional publishers and markets, but it is not a blurb.  If you want to sell your manuscript to a publisher you need a synopsis.  A synopsis is a summary of your story including key plot points and the ending.   You provide this to editors and agents in an attempt to get them to read your manuscript (and hopefully sign it).  It is not something you would use for marketing your book.

A blurb is that teaser you find on the back of the book.  Think movie trailer in written form.  It is a quick teaser.  It provides just enough plot, character, and scene to entice someone to read your book.  It is a tool for marketing your book quickly and effectively.

A self published author will find themselves writing more Blurbs.  Where as traditional publishers will usually write the blurb for the Author.  This goes back to what I have talked about in my post on self publishing, marketing is left in the hands of the author.  But really blurbs are not that hard.  In my opinion they are a bit easier, and certainly more fun, then a synopsis.

How to Write a Blurb

I mentioned this already, but you need to think movie trailer in a written form.  You need to construct your blurb in a form to sell your book.  Entice an audience.  Get them to take your book home (virtually or physically).

The blur should be short, somewhere in the 250 to 300 character range.  After all it has to fit on the back of the book but it also needs to be a quick “PICK ME” type of a sale.   A short quick description will hold the reader’s attention long enough for you to finish.  After all you want them to make a decision based on your whole sales pitch, not half of it.

Blurbs have three parts.  You can divide these parts up as paragraphs if you are looking for a simple formula for an effective blurb.  Obviously these would short paragraphs just giving a quick taste of what they can expect to read about.  Or, you can use the parts in your own way to make a blurb that fits your style and book.  Either way, you need these three elements to have an effective blurb.

Part 1 is typically a quick introduction to the setting and the characters.  The “In a world” line we’ve heard so many movie trailers start with. The first line needs to hook them.  Some blurb writers suggest starting with controversy or even asking a question.  But a hook is more then a punch in the face.  Sure a punch in the face gets your attention, but it would also piss you off.  Think of it more as a tap on the shoulder.  Get their attention, while giving them something to look forward to.  Don’t give away too much plot and certainly not any twists.  A question may work.  Think about every time some one has sold you something.  Most of the time they start with a question.  Questions call for an answer.  There is no formula for the perfect hook.  Establish setting and character in a way the interests the readers.

Part 2 is typically where you introduce the conflict, the major one at least.  Remember you are not highlighting plot points.  This is where you want to introduce the same conflict that got your story going in the first place.  Do NOT reveal the resolution to the conflict.  Why read if you already know how it ends?  Have you ever watched a movie trailer, thought it was great and went to see the movie?  Only when you saw the movie you realized all the best stuff was in the trailer.  You felt a bit disappointed with the movie, didn’t you?  Use some good stuff, but save the best stuff for the book.

Part 3 is the hardest of the part.  You need to lead the reader to the resolution with out giving it away.  Leave the reader wondering:  Will he escape?  Does she defeat the empire?  Is is possible they could fail?  In fact many blurbs end with a question.  Because once again our brains are wired to want an answer to a question.  The only way to get the answer is to read the book.

Blurb Tips

  1. Read a lot of blurbs.  Get some of your favorite books and read the back of them.  Go to the book store and read the blurbs on books you’ve never read before.  Take note of the blurbs that make you want to read the book.  What was it about that blurb that hooked you?  Identify it and learn from it.
  2. Make the reader care.  Give them characters they can relate to and a plot they want to read.  Provide an element most people can relate to.  A tough work assignment, a romantic crush, a victim of something out of their control, an injustice, or anything else a reader can relate to.
  3. Use riveting words but use them the right way.  Victim, hate, Peace, conflict, war, hopeless, are all words that bring a certain emotional impact.  Find strong words that invoke the emotional impact you want your story to have.
  4. Suggest all the possible outcomes.  You don’t want to give away the ending.  The key word here is “suggest”.  You don’t need to say:  “Will she win the war?  Will she die trying?  Will she lose everything for this one cause? Or, will she triumph over all in everlasting glory?”  First, saying all that is a mouth full.  I got lost several times just writing it.  But, you can hint that all these possibilities could happen.
  5. Shout lines.  This is a term used to describe bold text or other text that is distinguished from the other text.  It could be a short line that lets the reader know the type of book they are reading.  Personally, I haven’t seen much need for something like that.  But, if you are going to highlight a part of our blurb, make sure it is a strong part.  A defining line.
  6. Look at your manuscript.  Is there a great line in there that you think sums up the book well.  The blurb I am putting together came from the lines I had written.  Give you manuscript another read before you put together the blurb.
  7. Give your blurb the same love and care as the rest of your manuscript.  Edit it, read it over.  Give it to trial readers, and then edit it again.  It is okay to start with more that 250 words.  You can cut out what you don’t need.  But look over your blurb carefully.  Make a bad impression here and your book will sit.  Remember you can have gold written on the inside pages, but if no one ever opens the book they will never know.

The cover of a book is important.  The back cover may be even more so.  The blurb is your chance to tell a reader why your book is worth their time and money.  Sell them on your book with an effective, well thought out, attention grabbing blurb.

Self Publishing

Should I Self Publish?

I get at least one email a week asking me about self publishing.  Some are frustrated with the submit and reject cycle.  Others feel it might bring them more money.  And others think it may bring in more readers.  Most of all everyone wants to know if they will be successful if they self publish.

I don’t know much about self publishing because I have never done it.  So I have asked other writers to completed a survey on the matter.  I think a survey offers the best advise on whether or not you will be successful.  Success is a self defined quality.  You can look at these survey results and view them with your own view on success.  For example if selling 10 copies is successful to you, then look at the percentage of people who have sold more then 10 copes.  Hopefully this helps.

My friend and talented Author, Robert S. Wilson (@EmpireOfBloodRW) will be helping me as I write this.  Robert has self published a number of works, and was already kind enough to point out a forgotten company in this survey (more on that later).  I feel he has been successful in his endeavors to self publish, and he certainly has worked hard to get the success he has had.

In this blog, I will give you the results on the survey.  The survey results are separated into several categories.  At the end, I will provide my thoughts on the results.  I will give you my insights as an author who hasn’t self published, but is considering the idea.  Then, Robert will give you his thoughts.  He can give you some insights as an author who has self published.

The Respondents:

Two hundred and fifty nine (259) people completed this survey.  This does not count all the people who started the survey, but where unable to qualify based on their answers.  I posted links on my Google+, the Hatrack Writers Group, My Twitter, and My Facebook.  From there it was circulated by fellow authors.  Here is some information about the people who responded to the survey:

94% write fiction, the other 6% did not.  Those 6% did not finish the rest of the survey, as my concern was with fiction Authors.

51% where Male and 49% were female

78% where from the US, 6% Canada, 9% UK, and 7% where from someplace else.  Those places include: New Zealand, Australia, The Netherlands, Slovenia, and Bosnia

One person was under 13 years old and did not continue in the survey.  The rest breakdown in the following age groups:  2% were 18-20, 18% 21-29, 24% 30-39, 25% 40-49, 25% 50-59, and 6% where over 60.

89% write in English, 4% in Spanish, 2% French, 1% German

100% write primarily in English

84% spoke English, 4% Spanish 2% French, 3%German, 1% Japanese

94% spoke primarily in English

About the Writers:

Please note this was not exclusive to Self Published but rather information for both self published and “traditional” published authors.

The Genres broke down as followed (survey takers could select multiple selections):

Horror – 16%

Science Fiction – 18%

Thrillers – 11%

Fantasy – 21%

Romance -8%

Children’s Picture Books – 3%

Young Adult – 10%

Literary Fiction – 5%

Westerns – 1%

Other – 8%

68% had works published, 26% have not, and 6% were accepted but waiting publication

10% had 1 work published, 25% had2-3 published, 11% had 4-5, 4% had 6-7, 2% had 8-9 and 14% had 10+

10% had flash works published, 31% had short works published, 13% had Novella works published, 4% novelette length, and 24% Novels

How were your works published:

Short stories, including Novelette, Novella, Short, and Flash broke down as follows:

26% None published

7% Pro Rate Markets (6+ cents per word)

11% Semi Pro Rate (1-5 cents per word)

12% Token Markets (less then 1 cent per word)

23% Non Paying Markets (no monetary payement)

20% Self Published

Novels broke down as follows:

55% None published

5% Professional Publishing Houses (Random House, Orbit Books, and other big publishers)

11% Independent Publishing Houses (Regional or “small” publishers)

30% Self Published

My Thoughts:

I was surprised at how high the Self Publishing number where.  This was publicized as a “Survey on Self Publishing”  but I think it still shows a trend that moves towards self publishing.  Only those who marked self published in either of the last two questions continued with the survey.  Roughly 48% of the people who started this survey were Self Published (126 people).  That’s nearly half, which is surprising.

Robert’s Thoughts:

I’m not at all surprised by the percentage of people who have self-published. More and more people are self-publishing all the time. Writers are finding that they can find an audience by self-publishing whereas before they were spending so much time submitting their stories/novels and getting rejected and not reaching an audience at all. Now, whether this is a good or bad thing depends on many factors. I will be posting a blog post of my own for a more indepth look at that.

Self Publishing Results

Now I am sure you want to know what people had to say about Self Publishing.  There were a 126 people who continued to this section of the survey.  Here are the survey results:

How many works have you self Published:

26% – 1, 10% -2, 23% – 3, 6% – 4, 3%- 5, 6% – 6, 10% – 7, 6% – 8, 3%- 9, and 6%- 10 or more

Novelette or Shorter Break down.

26% had not self published any short works

29% said 1, 16% 2, 6%-3, 13% – 4, 3% – 6, and 3% said 10 or more.  5, 8, and 9 had 0%

Novel Break Down:

29% said they had not self published any novels

39% said one, 13% said 2, 6% said 3, 10% said 7, and 3% said 10 or more.  The others had 0% (4, 5, 6, 8, 9)

How they self published:

On a website, PDF or other electronic means 6%

Paperback and/or Hardcover 3%

Anthologies 3%

E-Reader Formats (all types) 26%

Both Paperback and/or Hardcover 38%

Multiple formats listed above: 23%

And which of these resulted in the most readers?

10% only used one format

13% Paperback

3% Hardcover

74% E-Reader

My Thoughts:

Clearly e-Readers have opened the door to new Authors and the ability for them to self publish their works.  From what I have seen, getting your works out in an e-reader format is easy, fast, and relatively cheap.  This means you can list your work for a better price and attract more readers that way (more on that later).  Perhaps I am the only one who doesn’t own an e-reader.

Robert’s Thoughts:

I agree with you on this one, Richard. Not to mention this data is completely consistent with what I’ve already seen with my own work and with other self-published authors I know. I have sold very little paper copies of my books. Even with setting them at low prices for print books. It really comes down to the fact that you really can price really low with ebooks and readers are much more likely to take a chance on an unknown if they don’t have to pay much for their work.

But how many works are selling when you self publish?

On Combined Total copies (or downloads) for all works was:

6% said under 10

6% said 11-50

13% said 50-99

6% said 100-199

3% said 200-299

3% said 300-399

6% said 400-499

3% said 500-749

6% said 750-999

13% said 1000-1999

3% said 2000 –  2999

0% said 3000-3999

0% said 4000-4999

13% said 5000-9999

16% said 10000+

The work that gave them the most copies sold (downloads or prints):

6% said under 10

10% said 11-50

13% said 50-99

10% said 100-199

10% said 200-299

6% said 300-399

3% said 400-499

0% said 500-749

6% said 750-999

13% said 1000-1999

0% said 2000 –  2999

3% said 3000-3999

0% said 4000-4999

6% said 5000-9999

13% said 10000+

My Thoughts:

Well really it means that the range is vast.  There is no clear dominate number of copies you can expect when you self publish.  It could very depending on how the work was promoted (more on that later).  I don’t think this is a far cry from Traditional Publishing.  They don’t really know how many copies they will sell of your book.  This is why they can be so touchy about what they publish.  You might get an advance if you go with traditional publishing, that would be the big difference.  Of course, that is if you even get accepted.

Robert’s Thoughts:

This data really does come 100% down to good promotion. But don’t let that statement fool you. Good promotion isn’t just getting the word out to readers who will like your work. Having a good product is a large part of promotion in and of itself. If you have a story that no one likes that can be the worst promotion you could ever have. The more the right market(s) for your work finds it, the more likely that work is to sell. Simple as that. The cover, description, title, story, and how you present all these things to your market are all factors that can make or break a self-published work just the same as a traditionally published work. Difference is, you’re SELF-publishing. You have to learn and execute the promotion yourSELF!

Self Publishing Companies

I forgot to to list Kindle Direct Publishing, however my survey responders didn’t forget.  They listed it in Other so many times.  I blame ignorance, I thought Createspace and KDP were the same thing.  Oops, consider me educated.

Published themselves (on their own website or printer) 11%

Createspace 21%

lulu 6%

Smashwords 40%

Kindle Direct Publishing (write in) 20%

Pubit (Write in) 1%

Other write ins 1%

Which Company did they like best:

19% said doing it themselves

23% said Createspace

3% said Lulu

22% said Smashwords

22% said Kindle Direct Publishing (Write in)

2% said Pubit (Write in)

9% listed other companies (write in)

My Thoughts

Clearly I am living under a rock to have not heard of KDP for one.  But, it seems Smashwords is very popular with 40% of survey takers using it.  I think the results would have shown a higher KDP rating had it been included, especially with how well Amazon does in the company ratings (see Rating Below).  I suppose that it is because it offers a diverse set of formats, but Createspace and KDP are also very popular among the survey takers.  When it comes to a favorite choice all three are nearly equal in popularity.  You may want to take a look at the company rating before choosing one.  Of course, it will also depend on you needs too.

Robert’s Thoughts

Honestly, Richard, when I took the survey, I didn’t know that you had made it. I thought you were just passing it along. If I had known, I would have contacted you asap and said, “Woah, you’re forgetting the biggest chunk of the market!” Because in my experience KDP really does have the self-publishing ereader market cornered. More authors may be using Smashwords, though I highly doubt those results would be the same if you were to manage to get a larger study pool, but more books are sold to a staggering degree through KDP than on Smashwords. Every self-published author I’ve spoken with and my own results both reflect that. We’re talking something like a 96/4 or higher ratio. That’s a significant difference. It’s as simple as this: MORE READERS BUY FROM AMAZON.

Promotions:

Yea, that’s right.  One of the biggest differences I see between using a Publishing House and Self Publishing is promotion.  You are in charge of getting your work out to the people.  Here are some of what the Survey Takers used:

1% had other works published traditionally

9% used promotional pricing (temporary discount prices)

8% low pricing (pricing the book low permanently)

3% said making the book free (permanently)

11% said they promoted on their Facebook Site

4% said they promoted on their Google+

10% said they promoted on their Twitter

10% said they promoted on their website

12% provided free copies for reviewers (6% for professional reviews and 6% for amateur reviews)

6% provided free copies to try and generate word of mouth

8% posted on sites designed to promote independent authors

5% did giveaways or contests

3% did paid advertising on Social Meda

0% (1 taker) did paid advertising in literary magazines

1% uses other online advertising (paid)

3% did book signing events

1% did booths at fairs or events

3% created a book trailer

3% used Youtube videos

2% listed other means

What way worked the best for them?

32% didn’t keep track

3% had other works published traditionally

3% used promotional pricing (temporary discount prices)

3% low pricing (pricing the book low permanently)

0% said making the book free (permanently)

13% said they promoted on their Facebook Site

6% said they promoted on their Twitter

6% said they promoted on their website

6% posted on sites designed to promote independent authors

6% said book signing events

6% listed other means

I removed the answers that got no votes.

How much did you pay for advertising?

45% said $0

48% said $1-$100

6% said up to $500

No 0ne said more.

Will paying more get you more?

3% said yes

35% said no

61% said they were not sure.

Will promoting one work get more readers for all your works?

13% said Yes and they wouldn’t have to promote the other works

58% said Yes but they should still promote the other works too.

3% said No

26% said they were not sure.

My Thoughts:

First of all, KEEP TRACK OF WHAT WORKS!  If you are not keeping track of what advertising worked, you are doomed to repeat the same mistakes.  This can mean wasted money and wasted time.  I was really surprised how little use social media had.  It is 100% free and takes little or no time.  The same goes for your website.  Sure, websites can take some time, but they are worth the effort.  I get anywhere from 10-100 new visitors to this site a day.  That’s new visitors that have not ever been here before.  That’s a lot of people I can promote my new writings with.

I think Authors forget that writing is a business too (I know I do).  And, for better and worse,  when you self publish you take the whole business aspect on alone.  Business is tough work, I owned one.  Keep track of what is working.  Use different codes for certain coupons so you can track what worked.  Offer 10% off if they mention a certain ad.  For example you might post exclusively on Facebook a coupon code that gives 10% off to Facebook Followers.  Then a little later cancel that coupon and post another one for 10% off to Twitter Followers.  Perhaps you make signed copies only available direct from your site.  Perhaps all your Giveaway contestants get a code for a discount.  This way you can track who heard about you from where.  If the Giveaway didn’t work, you won’t waste the time next time.  But if the Facebook ad was a huge success you may want to run one once a month.

Advertising is hard work.  I had a hell of a time with it in my business.  I learned a lot.  Perhaps when I get done with my first novel, I will blog about what advertising I used and how well it is working.

Robert’s Thoughts

Unfortunately, Richard, it’s just not that simple. You can’t give away coupons on Amazon. The only site you can really do that with is Smashwords and unfortunately, MOST READERS DON’T BUY FROM SMASHWORDS. Now, I wish that weren’t true. Smashwords is a great company for authors and publishers. But it just doesn’t get the commercial traffic that Amazon does. And any little thing you do can make a difference in sales. Things other people or things that the different distributors like Amazon, Lulu, Smashwords do can make a difference and you won’t even know it. There’s no real clear way to find out for sure as far as I know. It’s like blind voodoo. So, your best bet is to just do everything you can. If you’re doing something and sales go up, keep it up. If after a while of doing that sales go back down try something new. It’s a crazy game of cat and mouse, but if you want to sell more books, it’s what you have to do.

One thing that does work tried and true is to have an online presence and be in touch with possible readers. They will respond to you and you will meet new friends and everyone wins all around. They find new books to read, meet a new friend, you sell books, and also meet some great people as well. You don’t have to be terribly charismatic, just be yourself. Treat your readers as your friends because frankly. The people who like your work are more likely to be the kind of people you can be real friends with.

My Reply:

It is unfortunate that there is not better tracking for these self publishing solutions.  But what Robert describes is still tracking of some sort.  It is certainly better then guessing.  When I launch my first advertising campaign for my son’s Children’s Book (which will be self published this year).  I will post a blog on how I tracked what was working and what wasn’t.  Advertising and publicity is something I have worked with for some time, so I am a bit excited to see how I can apply it to this industry.

Pricing:

How much is your writing worth?  Well, I would say mine is worth a lot more then I would probably realistically sell it for.  Here is what the Survey takers had to say:

What prices have you priced your e-books at?

2% didn’t have any ebooks

19% said Free

27% said $1 or less

37% said $1.01-$2.99

14% said $3.00-$4.99

2% said $5.99-$9.99

What they thought was the best price of an e-book:

2% didn’t have any ebooks

0% said Free

10% said $1 or less

68% said $1.01-$2.99

19% said $3.00-$4.99

3% said $5.99-$9.99

What prices have you priced your Paper Copy Books?

28% didn’t have any paper copies

3% said $3-$4.99

23% said $5-9.99

28% said $10-$14.99

10% said $15-$19.99

10% said $20+

What did they think the best price was for paper copy books?

28% didn’t have any paper copies

3% said $3-$4.99

46% said $5-9.99

23% said $10-$14.99

0% said $15-$19.99

0% said $20+

How important is pricing to the self published Author?

Very Important – 71%

Somewhat Important – 28%

Neutral – 3%

Both Unimportant Categories received no votes.

My Thoughts

I have to say I agree with what I see here.  I have a huge problem with Kindle e-book pricing even from the big name Authors.  I will save that for another time.  The prices Self Published Authors are setting seems to be reasonable.  I don’t agree with making your book free to all forever.  A limited discount maybe, but give yourself some credit.  Surely your work is worth more then $0.  Don’t go crazy either, you are a new author and a self published author.  Consider how much you would be willing to pay for a work put out by an author you don’t know?  For me, I like taking a chance on new authors both self published and published by the Publishing Houses.  I have rarely been disappointed.  But I put little value on an e-book, therefore I am not likely to spend more then $3 on an author I haven’t hear of.  That’s me.

Robert’s Thoughts

Most self-publishers and independent publishers are competitive enough to price reasonably if not all out low. Most of the ebooks you find online for outrageous prices are the big publishers trying to push people into buying paper copies. You see they win either way: People want to read the authors they’ve come to know and love and now they either have to continue reading paper copies and not move on to an ereader or they have to start paying more for ecopies. That’s what these larger publishers are trying to do. So, either way, they win as long as people are willing to pay these outrageous prices. The best way to stop it is to NOT PAY SUCH RIDICULOUS PRICES. And one free work can be a great promotion for your other works. It’s all in how you do it. If you have a series, I could be great to have the first work free and then when the readers are done and want to read more in the series they are likely to buy your second and third and so on in your series. Of course there’s also a nice simple short story that just shows your skills. It may seem like a big loss to give one of your best works away for free, but when someone reads one of your best works and is impressed by it, they’re more likely to buy other works by you.

Companies to Use:

The last part of the survey was designed to give people an idea what companies work well with self published Authors.  Not just for publishing but for the all around needs of the author.  I have ranked them based on the survey responses.  For each vote in a certain catagory I assigned them points.  Then I divided the points by total survey takers, and I ranked them Highest to Lowest:

Companies in terms of Ease of Use (out of 4):

1. Twitter (3.46)

2. Facebook (3.39)

3. Amazon (3.22)

4. Blogspot (3.14)

5. WordPress (2.94)

6. Smashwords (2.88)

7. Google+ (2.87)

8. Barnes and Noble (2.7)

9. Lulu (2.67)

10. Createspace (2.63)

11. Goodreads (2.35)

12. Live Journal (2.29)

Companies rated on their ability to promote Self Published Authors (out of 4):

1. Twitter (3.17)

2. Facebook (3.08)

3. Goodreads (2.7)

4. Amazon (2.65)

5. Google+ (2.57)

6. Createspace (2.54)

7. Blogspot (2.5)

8. Smashwords (2.44)

9. WordPress (2.38)

10. Barnes and Noble (2.05)

11. Live Journal (1.76)

12. Lulu (1.71)

Companies Rates on Ability to Generate readers (out of 4)

1. Facebook (2.92)

2. Amazon (2.89)

3. Twitter (2.88)

4. Goodreads (2.55)

5. Google+ (2.5)

7. Blogspot (2.43)

8. Tied Smashwords and WordPress (2.29 each)

10. Barnes and Noble (2.19)

11. Live Journal (1.71)

12. Lulu (1.14)

How likely are you to recommend these companies to other Self Publishers (out of 5)

1. Amazon (4.63)

2. Facebook (4.26)

3. Tied Smashwords and Twitter (4.19 each)

5. Goodreads (3.82)

6. Barnes and Noble (3.37)

7. Createspace (3.22)

8. Google+ (2.96)

9. WordPress (2.74)

10. Blogspot (2.26)

11. Lulu (2.15)

12. Live Journal (2)

Companies rated based on ability in the e-reader market (out of 3)

1. Amazon (2.85)

2. Smashwords (2.28)

3. Barnes and Noble (2.27)

4. Tied Createspace and Lulu (1 each)

Companies rated based on ability in the paper market (out of 3)

1. Createspace (2.64)

2. Amazon (2.31)

3. Barnes and Noble (2.1)

4. Lulu (1.88)

5. Smashwords (0.57)

My Thoughts

These are people’s opinions on these companies from the perspective of being a self published Author.  Take it as that.  You may find you like one of these companies that was low rated here.  But, this might give you a starting point if you are not sure where to check out first.  I was surprised, as I expected Createspace and/or Lulu to dominate these numbers.   Clearly I was mistaken.  If print is what you want you might consider Createspace, but when it comes to the e-reader market Amazon and Smashwords seem to rate the highest.

When it comes to social media, Twitter seems to be the preference.  I can’t say I am surprised.  I have a lot more followers on Twitter then any where else.  I have seen a lot of writers say how much they like Google+, though I will be the first to admit I think it is useless.  Facebook is popular seems to rank well too.

If you like to blog, clearly Live Journal is not a good choice.  However WordPress and Blogspot seem to be equally popular.  It seems to be true of the Authors I know.  I would guess that about 50% of them use either site.  I picked WordPress.  It works for what I need and I find it really easy to use.  It allows the custom content I want, and in the future I can import/merge this blog with my own website.

In the end, the company you use depends on what you need and want.  Read all the Terms of Service/Use.  I hope this information will at least shorten your trial and error routine.  Check them all out.  Otherwise you might miss Amazon Kindle Direct Publishing.

Robert’s Thoughts

I self-published my first work in July of 2011. In the not even six months since then, I’ve gathered a great deal of my own sales data. And I’m here to tell you Ereaders are the future of books. Especially for self-published books. There are thousands if not millions of readers out there looking for their next favorite indie author.

I do find myself surprised on the social media front. I’ve found Facebook to be much more helpful for me. Or it could be that I’m still new to Twitter and haven’t put enough into using it to my advantage.

I use blogspot myself and have enjoyed that it is already connected with my Google account and is very easy to use and maintain. And with being free and having almost all the options you would have with a standard website, it works great for most everything I need in a website. Now, if only I could get it to make blog posts for me as I seem to neglect it all too often.

Overall as Richard has said already, your mileage may vary. It’s best to cover all the avenues you can. Clearly, you’re not likely to have multiple blogs but if you’re planning on self-publishing definitely cover all your distribution options and all the social media and free promotional options you can make time for. Because in the end what works best for one person may differ proportionately to another. So, in order to reach the most possible readers you should highly consider putting your work out at in all possible venues and in all possible formats and of course have an online presence in all the different social media sites. These thing can only add to your chance of becoming a successful self-published author.

What does this all mean?

Well it’s the results of a survey on self publishing, with the thoughts of two authors.  I hope you find this a helpful insight if you are planning to start, or even continue, in self publishing.  It has certainly shined some light on my own ideas in self publishing.  It is a viable means, and slowly the negative perception of self published works has dissolved away.

I am a paper book lover, but you can’t deny that e-readers have opened the door to the self published author.  The ability to reach readers worldwide, at a low cost, has allowed talented authors to emerge.  These are talented authors who have made the choice to control the process of their writing from creation to sale.  Perhaps that is more difficult when compared to waiting for an editor at a publishing house.  At the least I would say it is equally challenging.

If you found this helpful feel free to share it, re-blog it, or post it on your social media site of choice.  Thank you to all the survey takers and thank you to Robert Wilson for sharing his insights.

About the Authors:

Richard Flores IV

Richard is an author of Speculative Fiction who lives in California.  He fits his writing time around being a father of three young boys and a husband to his beautiful wife.  He has been published in Cygnus Journal of Speculative Fiction and Liquid Imagination.  He has a Children’s Picture Book, that he wrote with his oldest son, set to be released in early 2012.  For more information on Richard Flores IV, you can find him online at https://floresfactor.wordpress.com/.  You can also find him on Twitter @Richard_Flores4

Robert S. Wilson

Robert S. Wilson is the author of the Kindle bestseller The Quiet: A Novella and the critically acclaimed Shining in Crimson: Empire of Blood Book One as well as co-editor for Horror For Good: A Charitable Anthology, an anthology which includes stories by international bestselling authors and horror legends. All proceeds from Horror For Good will go toward amfAR, an international AIDS research foundation.  For more information on Robert S. Wilson, you can find him online at http://shiningincrimson.blogspot.com/.  You can also find him on Twitter @EmpireOfBloodRW

Robert lives in Smyrna, Tennessee with his wife and two children while he attempts to make time for everything and utterly fails constantly.

Marketing for Writers 101

A Brief Self Help Guide for Writers

One of the things that I failed to understand when I started out as a writer, was that writing is a business.  And if you want any business to succeed, you need to market it.  I don’t think many people understand the importance of writers to market themselves.  It is one of the only ways you will gather readers, reach out to your readers, and let them know when new works are coming out.

You may be thinking that you won’t need to market because you plan to publish in a traditional fashion.  You may assume the publisher will handle all the marketing.  Or you may simply think your works will sell themselves.

Well, I believe you are wrong and you can do so much to promote yourself for little or no money.

Social Media

Social media offers the best way to connect with your readers and fans.  If you are not much for technology it is relatively easy and helps.

You really need a presence on the three major Social Media outlets: Facebook, Twitter, and Google+.  They all have their advantages and disadvantages so all three is almost a must.  Also, you need to use them.  I try to post something each day.  I certainly check them every day.

Facebook:

With Facebook, you really need an Author’s Page.  Pages are separate from your Facebook Profile.  Creating one is easy, relatively fast, and pretty effective.  You can visit my Page to see what they look like.  You may even want to create a separate page for a book you may be working on, or recently published.  Robert S. Wilson has one for his book that you can look at as an example.

Why use an Author’s Page instead of your regular Facebook Profile.  Well for one, you may not want to share personal matters, photos, and friends with your fans.  Second, it is far easier for your fans to click “like” then it is for them to send a friend request and wait for your response.   Third, Facebook offers a TON of tools for pages that help with promotion.  Tools you simply don’t get with a standard page.

You can create a page by visiting any page.  In the top right corner there is a link that say “Create a Page”.  Once you have a page post links to your other accounts on social media.  Also, post information about upcoming releases and the like.

Twitter:

I never found much interest in Twitter.  But at the advice of other writers I made a Twitter Account for myself.  I have found it far more fun then I thought it would be.  I have more followers on Twitter then I do on my Facebook Author Page.  I think Twitter gets its appeal because anyone can follow anyone.

Setting up and account is easy.

Use Twitter to share all sorts of things.  RT (Re-Tweet) posts that you like.  Reply to Tweets you like.  Here is a little help with Twitter from one novice to another:

“#” is a hash tag.  It is used to make searching for posts on a particular topic easy.  People add it to the tweet to help with searching.  Keep the terms together versus spacing out words.  Example “#amwriting” would be used; not “#am writing”.

RT is Re-Tweet.  This usually is used if someone replies to a tweet and wants to put it to context.

Example: “I wish I had ur motivation. Can a walk to the fridge count as cardio? RT @megselizabeth86: Cardio and legs. Yay. Gonna be sore as hell tmrw.”

And last, as you see in the example above is the @sign.  It represents the profile mentioned.  @Richard_Flores4 is mine.  When people mention you, this allow their followers a quick click to see your profile.  It results in great exposure.

Some will tell you to do your best to get a Re-tweet or a reply for major celebrity/business page just to get the exposure to a lot of potential fans.  I don’t go that far.  But I do reply to celebrity posts as appropriate.  I mention profiles when it is appropriate to.  And I always try to give a shout out to fellow authors.

Google+

I think this will be the most difficult for the social media novice.  I consider it the love child of Twitter and Facebook.  It does have a lot of the best of both worlds.  You can post things to the public or just to certain circles.  My fellow writers are in one circle, family in another, friends in another, and those I am just following in a fourth.  Once you understand it, and Google has good videos on it, you can start sharing certain posts with certain circles.  Or you can share with all your circle, or the general public.

Google+ is probably the one I use the least.  Mostly because I don’t have many people on there.  But, that is changing over time.  The one major disadvantage to Google+ is that they are taking down profiles that are not “real”.  While I support removing fake profiles, this may pose a problem for those authors that use Pseudonyms.  I don’t use one, so I don’t know how hard they are being on it.

Website

You need a website.  I have one right here.  I choose to combine my Blog and my Website.  Its free to use WordPress, Blogspot, and most other blog sites.  It gives you a free web presence and combines a blog.

Eventually, I will have my own .com, but for now this works.  And all of the social media sites let you place a link to your website on them.  So there is some good cross promotion of your sites.  Here are some things your site should have:

Blog:

You should have  a blog too, even if you have your own .com.  Your blog can be hosted on your own site or separate from it.  Just make sure the two are linked together.  Blogging can be fun, it gets you writing for one.  It also inspires discussion and hopefully inspire new authors.  There are whole articles on blogging and what you need to do with your blog.  Here are some ideas:

  1. Pick a schedule and make sure to post something on it.  For me it is once a week.  For some it is once a month.  It just gives people a chance to know when to look for new posts.
  2. Announce new posts on your social media sites.  This will bring readers.
  3. Allow comments.  Allow commenting to encourage discussion.
  4. Have a Follow tab.  This allows people to set up email alerts when you post something.
  5. Establish some blog rules.  Having some rules will ensure there is less backlash should you have to remove a comment.
  6. Use HTML tags so people can click the word, and see what you are talking about.
  7. Respond to the comments you get.

About Me:

You need an about section on your website.  Tell a little bit about yourself.  This allows readers to know if they found the real you (Imagine how many Richard Flores there are in the world).  It also establishes some of your qualifications to blog on the topics you choose to blog about.

Bibliography:

Put a Bibliography down if you have works published (or have publishing dates for them).  Put links to purchase them and/or read them if you can.  Think of it like your resume.

Contact:

Put a way to be contacted.  Most blogs have a contact us form you can use so you don’t have to share your email if you don’t want.  Also you can link your social media there.  Facebook and Twitter have profile badges you can add to your site homepage.  WordPress even has widgets to use for that too.

Pictures:

In the world of websites, people like to see pictures.  So I urge you to add visual elements to your site.  Its something I still work with all the time.  I also think you need your picture up on the home page.  People like to see who they are talking to.  But that is more of an opinion of mine.

Store:

Put a store up on your site of some kind.  Even if it is just links to Amazon.com’s listing of your book.  I don’t have any books out yet, but when I do, you can rest assured there will be a store up.

Links:

Put up links to other bloggers you enjoy, sites you use regularly, and to other writers you enjoy.

Examples:

You have see my blog as one example of a Wordpess site.  Here are some others:

Robert S. Wilson’s Blog on Blogspot.

Michael R McDuffee and Karen T. Smith uses a blog format on a .com

Orson Scott Card and Jeffrey A. Carver have more elaborate web sites.

Now What?

You have the web presence now in Social Media and with a Website.  Best yet, it can all be done for free.  Now how do you draw attention to yourself.  Well, that requires the real work.

Cross Promote:

Get together with your fellow writers and share their sites.  Share them in blog posts when you can (as I have done here), link them in your social media site, announce when they have books coming out, share their sites in your LINKS page, and promote them as much as you can.  You will be surprised how many will do the same for you.

Comment on other posts:

Comment on blog posts, twitter, Facebook, and Google+.  Use your pages to make these comments and drive readership to you.  Reply to all the comments you get.  People like to be acknowledged and it gives everyone a sense of participation.

Link your website on everything:

Put a link to your website on everything within reason.  Any comment form that asks for it, any profile you fill out, add it as a signature to your emails, and post it for your friends.  The more you post it the more clicks you might get.

Brag:

Tell everyone everywhere of your site.  Writer’s Groups, Facebook Pages, Twitter, and other places.  Just make sure you don’t violate Terms of Service and get flagged as SPAM.

Network:

Networking is big business.  Its also hard work.  When you meet new people, you have to be willing to admit you write.  I do it almost every time I meet new people.  I let people know any time the topic comes up.  Go to conventions, writers workshops, and any other place where writers are gathering.  Put together some simple (and usually very affordable) business cards.  Pass them out like candy at every convention, workshop, and function you attend.   Have your name, website, and contact information on there.  You never know who’s hands it will fall into.  Word of mouth is the biggest advertiser out there.

Advertise:

If you have some money to spend, you can advertise your Facebook Page, website, and more.  There are some cheaper ways then others, but this cost money.  If you self publish a book, you may want to spend a bit of money on advertising.  But the rule I always follow for advertising is this:  Never spend more on advertising then you would make if someone buys what you’re selling.  That is to say, if you make $1 profit on every book you sell don’t spend $2 per flier to advertise it.

Summary:

There is obviously many avenues for marketing your work.  Each of these I mentioned could be a whole course of study by themselves.  My hope is this will bring you to a good starting point.  Get you going, and then you can fly on your own from here.

Questions, Comments, or more?  Feel free to comment.