Updates: May 2012

Here we are pushing the halfway point of the year.  I’m having trouble believing this fact, but unless the calendar has adapted a mind of its own, June is almost here. What is even crazier is how much has happened since my last set of updates.

I finally crawled out from under my rock and picked up a copy of The Hunger Games.  I don’t know why I stalled on it for so long.  I think it has to do with the fact that I typically don’t read books that have suddenly jumped into popularity solely for the fact that everyone else is reading them.  I have not read one Twilight or Harry Potter book.  I was over at Costco and saw a copy of it sitting on their book display.  I decided to give it a read.  I won’t go into a review of it here, there are plenty of those around, but I thoroughly enjoyed it.  I’ll likely pick up Catching Fire soon.  I’ve added a “What I am Reading” box to the side bar on my website, thanks to another Goodreads plug in.

There are some other books I have on my to read list:  Horror for Good: A Charitable Anthology is one of those books.  I’m not a huge fan of Horror, that has to be said.  But, I am a huge fan of what this anthology is about: giving back.  There are some big names in the Horror community that have shared their talents with the Editors for the purpose of doing good.  Put out by Cutting Block Press, they are taking net profits and donating them to The Foundation for AIDS Research.  In my opinion $5 for the Kindle version is money well spent.  I’ll be likely to order the print edition, as most of you know, but either way I can’t help but support this.  Pick up your copy here: LINK.

I also plan to read Exit Reality by Robert S. Wilson once that is released.  I don’t think an official release date has been announced yet.  Some other titles I hope to read soon: Fading in Darkness by Robert S. Wilson and Death on Zanath by Lee Gimenez.  Of course this is all money and time permitting.

Besides reading and blogging you may have heard that I am a writer.  You may have also heard some rumors about a Novel I have coming soon.  Since I will be virtually self publishing Dissolution of Peace, I hired an editor to review it.  So right now it is over at Wilson Book Service awaiting editor mark ups.  I think this is an important step serious self publishers should consider.  A professional editor is something that is lost when you self publish.  No matter how good you are, self editing is always bound to miss something.  In any case, I’m expected to get his mark ups by mid-July.  I will certainly be diving right into fixing what needs to be fixed and getting that out to you.

I have also hired the talents of Neil Jackson at Pig and Cow Design to create the cover art for Dissolution of Peace.  I’d hoped to have some cover art to show you for this post, but good art takes time (It has only been a week or so).  I most certainly will have it up for your on Facebook and Twitter when it comes out.

I do have something to share with you.  A little update and tease to novel.  Below is the blurb for Dissolution of Peace:

“The people of Earth have enjoyed centuries of peace under one global government.  They’ve made great strides in space travel and planet colonization.  The colonies on Mars wanted independence and Earth granted without a fight to preserve the peace.

 When Earth Navy Captain Christina Serenity is brutally attacked by a traitor, her life is saved by Security Forces Corporal Michael Carlson.  On the heels of her recovery, her ship is attacked by terrorists, and she is thrown into a difficult assignment.  She must chase after the only clue they have, a Martian ship called the Phobos, to find out what secrets it hides.  To make matters worse, someone still wants her dead.

 Now Serenity must trust her protection crew to keep her alive long enough to solve this puzzle while trying to prevent an interplanetary war.”

On the topic of things taking time, I realize that for… well hell almost a year now, I have been telling you that Daddy is Tired will be coming out soon.  So far I’ve been embarrassed with every false promise I have made in hopes this would be coming out soon.  As you know this is a children’s picture book my son and I wrote together, that has been at the illustrator for a really long time.   Sadly, it is now well below his reading level.  So my hopes of he and I reading it together have been smashed.  I am utterly disappointed and have tried very hard to be understanding of every delay.  I did warn her that I would like to see it done before she had a baby because life would get hectic after that.  She assured me that wouldn’t change things.  Unfortunately it has been one life event after another.  That being said, she is doing this for free.  But, I am learning, somethings are worth the price you pay.  And the Artwork will be great once it is done, so don’t get me wrong when I speak of worth, it is the delays that are maddening.  I’ll hold off on announcing a release date until I have the illustrations in hand.  While my wife and I will be happy to see it published, my six year old son probably doesn’t even remember writing it.

In other news, I’ve become involved in a project I am really excited about.  I am the Editor-in-Chief for a new Speculative Fiction magazine called, Plasma Frequency.  I am excited about this project for several reasons.  One, it is a paying market.  We are seeing a ton of new markets pop up, but rarely do they pay.  Eventually, depending on the readers and the advertisers, we plan to grow to a pro-rate market.  We offer both print and electronic forms.  We also provide something different to the writer.  We provide editor feedback.  There are two things that always frustrate me with a rejection letter.  One, I never know how far they read in my manuscript.  Two, I never know why they reject my manuscript.  Plasma Frequency‘s  editors changed that.  They are sending out letters telling authors they don’t accept just how far they got in the process and at least one line as to why the editor did not send it on.  When I agreed to this project, I built the process to be transparent.  Writers have a right to know just a little bit about what happens to their manuscript when they click submit.

Another great thing about this project is that they plan to review books that are published by Independent Presses and Self Publishers.  For now I will likely be the one to review them, but I think this is great news.  These two groups need a bit of the spotlight.  Surprisingly though, we’ve only received one book review submission.  We have received a steady stream (10-20 a day) of fiction submissions.  Artists and Books to review are just starting to trickle in.  So if you have one of those, now is the time to submit.  Our fiction submissions are open continuously.  If you don’t make the flagship issue (currently set for Sep 2012),  we will be publishing bi-monthly.

If you are a self published Author, we give you 15% off our advertising rates.  Right now these rates are already really low compared to other magazines.  But, as our readership goes up, so will those rates.  Of course, anyone can advertise (within our standards) in our magazine.  Our electronic issue is free, so we expect a lot of downloads.

For submission details, advertising details and subscriptions, visit: plasmafrequencymagazine.com

So what else is coming down the pipeline?  I have a new novel in the works, maybe I will have some announcements on that in the June or July updates.  The sequel to Dissolution of Peace is also in the talks.  I have two new short stories out making their rounds at the various markets.  And, of course, I will have my weekly blog posts for you.  I don’t have any new topic lined up, but subscribe to my blog to get alerts for my new posts.

 

The Different Publishers

It is funny that most people ask me the question:  Should I self publish or should I try the traditional publisher?  There are other options for publishing your book that just those two options.  We’ll explore some of those with this post.  I’ll give you my thoughts on each of these, and you can give me your thoughts in the comments.

The Conglomerate Publisher

We like to say “Traditional Publisher” but truthfully traditions are changing and the term doesn’t really fit anymore.  And, truth be told, traditional publishing can be divided up.  So we’ll talk about the conglomerate publisher.  These are the big guys in publishing.  Orbit Books, Tor, Del Rey, Bantam, Baen, and Scholastic are just a few examples.  And, if you look most of those up you will find a parent corporation they are under.  The parent corporation often has a number of press names they use depending on the genre.  They employe a ton of editors, copywriters, printers, and basically just a lot of employees that work to publish books.

Advantage: Well they are the big guys.  Land a deal with them and you are likely to get exposure in a wide market area.  They will handle most of your book’s marketing.  They have the ability to print out mass copies.  They may offer you a higher advance and royalties too (maybe).

Disadvantage:  Getting accepted is hard.  Many talented authors spend a lot of time just to get rejected from these guys.  Nearly everybody submits to them.  You often have to sell off a lot more copies to pay off your advance (they have a higher overhead then any other option).  Even if you do get published you tend to find that it takes a long time to get anything going.  And, I see a lot of people published by these conglomerates that are still marketing the heck out of their own works.  The other HUGE disadvantage is that authors often think getting published by these guys guarantee a hit novel, it doesn’t.  Plain and simple these guys can do little to make you any better of a writer and story teller.

The Mid-level Publisher

A lot of sites go straight from Conglomerate to Independent when they talk about types of publishers.  But there are a few mid-level publishing companies.  These companies may be only big in one genre, or maybe are big in one country.  The main difference here is that they tend to publish more books then the independent publisher, but not as many as the conglomerates.

Advantage: They handle the major marketing.  They can produce a moderate amount of books at one time.  They offer you a good advance and royalties.  They tend to have a smaller overhead which means more profit margin and hopefully more money in your pocket.

Disadvantage: Acceptance is still hard.  Exposure is not as big, but in the days of the internet and Amazon it is getting much better.  There can still be lengthy delays from acceptance to publish date.

The Independent Press

This is often confused with someone who sits in their basement printing books.  That is not the case.  These are simply smaller companies working to publish books.  They tend to specialize is a genre or two.  They often only have one or two editors (sometimes more).  They often don’t work to make huge profits.  Sometimes they are Sole Proprietorships (one owner) or Partnerships.  But many are now LLC, LLP, or even incorporating.

Advantages:  Acceptance times are often faster.  They are far more approachable.  They will market your book as well.  And, with the internet as big as it is.  They are often on the virtual shelves of Amazon, Barnes and Noble, and their own private stores.  They often pay lower advances but higher royalties (though not always).  It often takes less sales to “burn off” the advance and start earning royalties.  They are in the business of getting good writers out to the readers that other presses are simply over looking.  But, you will find more and more authors are going with smaller presses to get their voice heard.  First, you still have to market your book no matter what way you go about this.  Here you get a little help.  Plus, even if your Novel is rejected.  The smaller presses are far more likely to tell you why.  Giving you a chance to fix the mistake and try again.

Disadvantage: They simply aren’t the big guys.  Most don’t stock book shelves of brick and mortar book stores.  But, some do.  But with how many books are purchased on Amazon and Barnes and Noble online.  It is starting to be irrelevant.  Last, many authors worry about using a Independent press simply due to brand recognition factors.  But, I frankly never looked at who published a book until I started writing.  Most readers don’t care who published it, only how the story is written.

Vanity Press

A vanity press is often confused with a Independent Press.  But they are vastly different.  A vanity press publishes almost every thing they are sent, provided you cut them a check.  That’s right.  You pay them to publish your book.  They offer many of the services other presses offer, editors, marketing, ect.  But you have to pay for it.  They slap a publishers name on it and sell it.  They came is to play when self publishing was hard, and carried a much more negative image then it does today.

Advantages:  Frankly it is hard for me to think of any.  Money should always flow in the direction of the author.  I suppose if you wanted to self publish, but didn’t want to let people know you did it.  This is the way.  But why?

Disadvantages:  It’s a rip off.  Frankly they over charge for just about everything.  You may as well hire a good independent editor, and publish it yourself.  Or better yet, give a few of these Independent Publishers a shot and not have to pay a dime.

Self Publishing

This is just as it sounds you self publish your works.  You pay for the cover art (or make it yourself), you solely market, you format it on Createspace, KDP, or where ever.  You are the publisher of your own book.

Advantages:  No middleman to work with.  You get final say on everything.  You do it all.  You are guaranteed to get published.

Disadvantages:  You do it all.  Self publishing is the most underestimated form of publishing.  It is by far the most work.  You have to pay for an editor (and you really need to do that if you plan to self publish and maybe even if you plan to use a different method).  Sure you could just take your story, look it over and then throw it together on KDP and tell you friends to go buy it.  But, is that really getting published?  Or just perpetuating the stereo type that nothing good is ever self published?  Of everything I mentioned here, self publishing is the hardest.

 

You can see there are a lot of options, you can choose what works for you.  I strongly recommend that you look at them all.  I think Independent Presses give you the best balance between self publishing and “traditional” publishing.  That is just my opinion though.  Perhaps in another post I’ll highlight a few independent presses that specialize in certain genres.  If you know of one, visit the contact page and let me know.

Blurbs

Every time I blurb, my wife gets mad and opens a window.  All joking aside, blurbs are an important part of selling a book.  But, I find it rarely discussed in writing groups.  This is because in a traditional market, blurbs are often left to the Editor to write.  So, with my recent post on book covers, it seemed important that we discuss the back of the book.

Blurb Versus Synopsis

A synopsis is a very important part of pitching your book to traditional publishers and markets, but it is not a blurb.  If you want to sell your manuscript to a publisher you need a synopsis.  A synopsis is a summary of your story including key plot points and the ending.   You provide this to editors and agents in an attempt to get them to read your manuscript (and hopefully sign it).  It is not something you would use for marketing your book.

A blurb is that teaser you find on the back of the book.  Think movie trailer in written form.  It is a quick teaser.  It provides just enough plot, character, and scene to entice someone to read your book.  It is a tool for marketing your book quickly and effectively.

A self published author will find themselves writing more Blurbs.  Where as traditional publishers will usually write the blurb for the Author.  This goes back to what I have talked about in my post on self publishing, marketing is left in the hands of the author.  But really blurbs are not that hard.  In my opinion they are a bit easier, and certainly more fun, then a synopsis.

How to Write a Blurb

I mentioned this already, but you need to think movie trailer in a written form.  You need to construct your blurb in a form to sell your book.  Entice an audience.  Get them to take your book home (virtually or physically).

The blur should be short, somewhere in the 250 to 300 character range.  After all it has to fit on the back of the book but it also needs to be a quick “PICK ME” type of a sale.   A short quick description will hold the reader’s attention long enough for you to finish.  After all you want them to make a decision based on your whole sales pitch, not half of it.

Blurbs have three parts.  You can divide these parts up as paragraphs if you are looking for a simple formula for an effective blurb.  Obviously these would short paragraphs just giving a quick taste of what they can expect to read about.  Or, you can use the parts in your own way to make a blurb that fits your style and book.  Either way, you need these three elements to have an effective blurb.

Part 1 is typically a quick introduction to the setting and the characters.  The “In a world” line we’ve heard so many movie trailers start with. The first line needs to hook them.  Some blurb writers suggest starting with controversy or even asking a question.  But a hook is more then a punch in the face.  Sure a punch in the face gets your attention, but it would also piss you off.  Think of it more as a tap on the shoulder.  Get their attention, while giving them something to look forward to.  Don’t give away too much plot and certainly not any twists.  A question may work.  Think about every time some one has sold you something.  Most of the time they start with a question.  Questions call for an answer.  There is no formula for the perfect hook.  Establish setting and character in a way the interests the readers.

Part 2 is typically where you introduce the conflict, the major one at least.  Remember you are not highlighting plot points.  This is where you want to introduce the same conflict that got your story going in the first place.  Do NOT reveal the resolution to the conflict.  Why read if you already know how it ends?  Have you ever watched a movie trailer, thought it was great and went to see the movie?  Only when you saw the movie you realized all the best stuff was in the trailer.  You felt a bit disappointed with the movie, didn’t you?  Use some good stuff, but save the best stuff for the book.

Part 3 is the hardest of the part.  You need to lead the reader to the resolution with out giving it away.  Leave the reader wondering:  Will he escape?  Does she defeat the empire?  Is is possible they could fail?  In fact many blurbs end with a question.  Because once again our brains are wired to want an answer to a question.  The only way to get the answer is to read the book.

Blurb Tips

  1. Read a lot of blurbs.  Get some of your favorite books and read the back of them.  Go to the book store and read the blurbs on books you’ve never read before.  Take note of the blurbs that make you want to read the book.  What was it about that blurb that hooked you?  Identify it and learn from it.
  2. Make the reader care.  Give them characters they can relate to and a plot they want to read.  Provide an element most people can relate to.  A tough work assignment, a romantic crush, a victim of something out of their control, an injustice, or anything else a reader can relate to.
  3. Use riveting words but use them the right way.  Victim, hate, Peace, conflict, war, hopeless, are all words that bring a certain emotional impact.  Find strong words that invoke the emotional impact you want your story to have.
  4. Suggest all the possible outcomes.  You don’t want to give away the ending.  The key word here is “suggest”.  You don’t need to say:  “Will she win the war?  Will she die trying?  Will she lose everything for this one cause? Or, will she triumph over all in everlasting glory?”  First, saying all that is a mouth full.  I got lost several times just writing it.  But, you can hint that all these possibilities could happen.
  5. Shout lines.  This is a term used to describe bold text or other text that is distinguished from the other text.  It could be a short line that lets the reader know the type of book they are reading.  Personally, I haven’t seen much need for something like that.  But, if you are going to highlight a part of our blurb, make sure it is a strong part.  A defining line.
  6. Look at your manuscript.  Is there a great line in there that you think sums up the book well.  The blurb I am putting together came from the lines I had written.  Give you manuscript another read before you put together the blurb.
  7. Give your blurb the same love and care as the rest of your manuscript.  Edit it, read it over.  Give it to trial readers, and then edit it again.  It is okay to start with more that 250 words.  You can cut out what you don’t need.  But look over your blurb carefully.  Make a bad impression here and your book will sit.  Remember you can have gold written on the inside pages, but if no one ever opens the book they will never know.

The cover of a book is important.  The back cover may be even more so.  The blurb is your chance to tell a reader why your book is worth their time and money.  Sell them on your book with an effective, well thought out, attention grabbing blurb.

“The End” Doesn’t Really Mean The End

So many of you made a point of letting me know that I forgot my weekly blog post this past Sunday.  I didn’t forget, in fact I let my Facebook and Twitter followers know exactly why I didn’t post.  I was finishing my novel.

Of course, by finish I mean putting ### (The End) on the first draft of my novel manuscript.  It is in no way finished.  But it sure felt nice to say it was finished.  I let myself bask in the fact that I had completed my novel for a few days.  And now, reality has struck.  “The End” on paper doesn’t really mean the end.

Many of us can write.  Most of us can write enough to create a short story.  A few less can write enough to create a novel.  But far fewer can keep following though on all the steps after “The End” to really finish a novel (or even a short story).  I’d like to see a few more people reach the real finish line.

When it comes to writing works for publication (even self publication) there are steps you have to take to reach the finish.  I’m going to clue you in on some steps so that you know what to expect after you type “The End” on your manuscript.  I’m new to the Novel steps, but they are the same as those for a short story, just longer (and maybe harder).

Let it Rest

You have to let the story rest in your head for awhile.  That is, you have to forget about it a little.  If you finish the first draft and then start edits the next day, you’re bound to miss things because the ideas and words you typed are still fresh in your head.

How long is enough time?  Well that is really up to you.  I know fellow writers who wait months to touch a short story and years for a novel.  I know others who can wait a week on a short story and two weeks on a novel.  There is no right answer when it comes to time.

For my short stories, I post the first 13 lines (or the hook) in my writer’s group.  I give them a week to ten days to share their thoughts and offer to read the story.  After that I move to my second step.  With this novel, I plan to wait until March to start the next step.  I think it will be enough time for me.  If not, I’ll give myself more time after the next novel.

You don’t need to forget the story as a whole.  If you are like me that could be impossible.  It’s just enough time to allow you to forget enough of the gritty details that you will see things like inconsistencies, grammar errors, missing words, POV errors, and other things.

Self Edit

Next, you will need to read your entire manuscript and self edit.  Check for errors that don’t fit the story line.  Maybe you typed a chapter thinking you’d go one direction and now it no longer belongs in the story.  Perhaps another area needs more development to increase the story.  Go though and edit all these things.  If you find grammar errors, punctuation mistakes and typos fix those too, but that isn’t the main focus here.  They point here is to begin to smooth out the story.  Cutting out unneeded areas, and beefing up areas that need it.  Once you are done with that, you’ve got a second draft.

Trial Readers

Once you are done with that second draft you need some trial readers.  You need someone who will give you HONEST thoughts on your story.  This isn’t likely to be a family member or even a close friend.  No one wants to hurt anyone’s feelings, especially not those of a friend.  Friends and Family are best left to read the final product, not your drafts.

This is where a writers group is very handy.  You can get honest thoughts and critiques on your work from other trusted readers who also know a bit about the business.  I’ve planned a blog post for later this month on critiques.  Watch for it.

Now, you are likely to get responses at different times.  One reader might be done in a week, the other might take two.  Since you definitely need to have more then one trial reader, here in my suggestion:  Don’t read any critiques or change anything until you get a response from all your trial readers.  Otherwise you may change something one reader hated, but the other four readers loved.  So save yourself the extra work and go through each critique after you have them all.

Self Edit: Part 2

Look at all these suggestions your trial readers gave you.  Some of them you will find completely useless and you should ignore those.  However, if all the readers point out the same trip up, you might want to fix it (even if you think it is fine the way it is).  But remember, this your work not theirs.   And only you know what is best.

You may really like a scene, but your readers have trouble with it.  Rewrite it then, or cut it.  That is up to you.  But again, this isn’t about grammar and punctuation.  You will be polishing this into a even better story.  Soon, you will have something resembling a third draft.

Proofreading

Unless you made major story changes, it is time to move on to the final draft.  I am a firm believer in four drafts and done (the done being the fourth).  It keeps you out of the endless rewrite circle.  I have a friend who is on their twelfth draft of a novel.  As I have told that friend, that novel will not be published.  They have become obsessed with making it perfect.  It won’t happen.

Now, with my short stories my proofreader is my wife.  She catches most, if not all, my typos, grammar mistakes, and punctuation screw ups.  And for a short story that is enough.

There are proofreading services out there.  I haven’t use any, but I may use one when it come to my novel.  I miss things, and a professional shouldn’t.  Now, some people don’t feel comfortable with that.  It is entirely a choice that is up to you.  I see no reason to do it for short stories.  But, my novel is 67,000 words.  So after my wife reads it she may miss some things.  If the rate is reasonable I will use one.  Otherwise, I am an author that has no money.  I won’t spend a lot on it.

However, no matter how you do your proof reading this is the time to go grammar cop.  Fix all those little mistakes.  Look for those rather then anything to do with the story.  Fix them.  Once they are fixed you have your forth draft and your completed manuscript.

THE END

You are done with your novel, right?  Well not exactly.  You want to see it published.  That involves a lot more work.  It is really a blog topic in itself.  But you have already accomplished much more then the average person who sets out to write.  You have a completed manuscript.  Pat yourself on the back.  Go get a snack, and then start working to get it published.

Self Publishing

Should I Self Publish?

I get at least one email a week asking me about self publishing.  Some are frustrated with the submit and reject cycle.  Others feel it might bring them more money.  And others think it may bring in more readers.  Most of all everyone wants to know if they will be successful if they self publish.

I don’t know much about self publishing because I have never done it.  So I have asked other writers to completed a survey on the matter.  I think a survey offers the best advise on whether or not you will be successful.  Success is a self defined quality.  You can look at these survey results and view them with your own view on success.  For example if selling 10 copies is successful to you, then look at the percentage of people who have sold more then 10 copes.  Hopefully this helps.

My friend and talented Author, Robert S. Wilson (@EmpireOfBloodRW) will be helping me as I write this.  Robert has self published a number of works, and was already kind enough to point out a forgotten company in this survey (more on that later).  I feel he has been successful in his endeavors to self publish, and he certainly has worked hard to get the success he has had.

In this blog, I will give you the results on the survey.  The survey results are separated into several categories.  At the end, I will provide my thoughts on the results.  I will give you my insights as an author who hasn’t self published, but is considering the idea.  Then, Robert will give you his thoughts.  He can give you some insights as an author who has self published.

The Respondents:

Two hundred and fifty nine (259) people completed this survey.  This does not count all the people who started the survey, but where unable to qualify based on their answers.  I posted links on my Google+, the Hatrack Writers Group, My Twitter, and My Facebook.  From there it was circulated by fellow authors.  Here is some information about the people who responded to the survey:

94% write fiction, the other 6% did not.  Those 6% did not finish the rest of the survey, as my concern was with fiction Authors.

51% where Male and 49% were female

78% where from the US, 6% Canada, 9% UK, and 7% where from someplace else.  Those places include: New Zealand, Australia, The Netherlands, Slovenia, and Bosnia

One person was under 13 years old and did not continue in the survey.  The rest breakdown in the following age groups:  2% were 18-20, 18% 21-29, 24% 30-39, 25% 40-49, 25% 50-59, and 6% where over 60.

89% write in English, 4% in Spanish, 2% French, 1% German

100% write primarily in English

84% spoke English, 4% Spanish 2% French, 3%German, 1% Japanese

94% spoke primarily in English

About the Writers:

Please note this was not exclusive to Self Published but rather information for both self published and “traditional” published authors.

The Genres broke down as followed (survey takers could select multiple selections):

Horror – 16%

Science Fiction – 18%

Thrillers – 11%

Fantasy – 21%

Romance -8%

Children’s Picture Books – 3%

Young Adult – 10%

Literary Fiction – 5%

Westerns – 1%

Other – 8%

68% had works published, 26% have not, and 6% were accepted but waiting publication

10% had 1 work published, 25% had2-3 published, 11% had 4-5, 4% had 6-7, 2% had 8-9 and 14% had 10+

10% had flash works published, 31% had short works published, 13% had Novella works published, 4% novelette length, and 24% Novels

How were your works published:

Short stories, including Novelette, Novella, Short, and Flash broke down as follows:

26% None published

7% Pro Rate Markets (6+ cents per word)

11% Semi Pro Rate (1-5 cents per word)

12% Token Markets (less then 1 cent per word)

23% Non Paying Markets (no monetary payement)

20% Self Published

Novels broke down as follows:

55% None published

5% Professional Publishing Houses (Random House, Orbit Books, and other big publishers)

11% Independent Publishing Houses (Regional or “small” publishers)

30% Self Published

My Thoughts:

I was surprised at how high the Self Publishing number where.  This was publicized as a “Survey on Self Publishing”  but I think it still shows a trend that moves towards self publishing.  Only those who marked self published in either of the last two questions continued with the survey.  Roughly 48% of the people who started this survey were Self Published (126 people).  That’s nearly half, which is surprising.

Robert’s Thoughts:

I’m not at all surprised by the percentage of people who have self-published. More and more people are self-publishing all the time. Writers are finding that they can find an audience by self-publishing whereas before they were spending so much time submitting their stories/novels and getting rejected and not reaching an audience at all. Now, whether this is a good or bad thing depends on many factors. I will be posting a blog post of my own for a more indepth look at that.

Self Publishing Results

Now I am sure you want to know what people had to say about Self Publishing.  There were a 126 people who continued to this section of the survey.  Here are the survey results:

How many works have you self Published:

26% – 1, 10% -2, 23% – 3, 6% – 4, 3%- 5, 6% – 6, 10% – 7, 6% – 8, 3%- 9, and 6%- 10 or more

Novelette or Shorter Break down.

26% had not self published any short works

29% said 1, 16% 2, 6%-3, 13% – 4, 3% – 6, and 3% said 10 or more.  5, 8, and 9 had 0%

Novel Break Down:

29% said they had not self published any novels

39% said one, 13% said 2, 6% said 3, 10% said 7, and 3% said 10 or more.  The others had 0% (4, 5, 6, 8, 9)

How they self published:

On a website, PDF or other electronic means 6%

Paperback and/or Hardcover 3%

Anthologies 3%

E-Reader Formats (all types) 26%

Both Paperback and/or Hardcover 38%

Multiple formats listed above: 23%

And which of these resulted in the most readers?

10% only used one format

13% Paperback

3% Hardcover

74% E-Reader

My Thoughts:

Clearly e-Readers have opened the door to new Authors and the ability for them to self publish their works.  From what I have seen, getting your works out in an e-reader format is easy, fast, and relatively cheap.  This means you can list your work for a better price and attract more readers that way (more on that later).  Perhaps I am the only one who doesn’t own an e-reader.

Robert’s Thoughts:

I agree with you on this one, Richard. Not to mention this data is completely consistent with what I’ve already seen with my own work and with other self-published authors I know. I have sold very little paper copies of my books. Even with setting them at low prices for print books. It really comes down to the fact that you really can price really low with ebooks and readers are much more likely to take a chance on an unknown if they don’t have to pay much for their work.

But how many works are selling when you self publish?

On Combined Total copies (or downloads) for all works was:

6% said under 10

6% said 11-50

13% said 50-99

6% said 100-199

3% said 200-299

3% said 300-399

6% said 400-499

3% said 500-749

6% said 750-999

13% said 1000-1999

3% said 2000 –  2999

0% said 3000-3999

0% said 4000-4999

13% said 5000-9999

16% said 10000+

The work that gave them the most copies sold (downloads or prints):

6% said under 10

10% said 11-50

13% said 50-99

10% said 100-199

10% said 200-299

6% said 300-399

3% said 400-499

0% said 500-749

6% said 750-999

13% said 1000-1999

0% said 2000 –  2999

3% said 3000-3999

0% said 4000-4999

6% said 5000-9999

13% said 10000+

My Thoughts:

Well really it means that the range is vast.  There is no clear dominate number of copies you can expect when you self publish.  It could very depending on how the work was promoted (more on that later).  I don’t think this is a far cry from Traditional Publishing.  They don’t really know how many copies they will sell of your book.  This is why they can be so touchy about what they publish.  You might get an advance if you go with traditional publishing, that would be the big difference.  Of course, that is if you even get accepted.

Robert’s Thoughts:

This data really does come 100% down to good promotion. But don’t let that statement fool you. Good promotion isn’t just getting the word out to readers who will like your work. Having a good product is a large part of promotion in and of itself. If you have a story that no one likes that can be the worst promotion you could ever have. The more the right market(s) for your work finds it, the more likely that work is to sell. Simple as that. The cover, description, title, story, and how you present all these things to your market are all factors that can make or break a self-published work just the same as a traditionally published work. Difference is, you’re SELF-publishing. You have to learn and execute the promotion yourSELF!

Self Publishing Companies

I forgot to to list Kindle Direct Publishing, however my survey responders didn’t forget.  They listed it in Other so many times.  I blame ignorance, I thought Createspace and KDP were the same thing.  Oops, consider me educated.

Published themselves (on their own website or printer) 11%

Createspace 21%

lulu 6%

Smashwords 40%

Kindle Direct Publishing (write in) 20%

Pubit (Write in) 1%

Other write ins 1%

Which Company did they like best:

19% said doing it themselves

23% said Createspace

3% said Lulu

22% said Smashwords

22% said Kindle Direct Publishing (Write in)

2% said Pubit (Write in)

9% listed other companies (write in)

My Thoughts

Clearly I am living under a rock to have not heard of KDP for one.  But, it seems Smashwords is very popular with 40% of survey takers using it.  I think the results would have shown a higher KDP rating had it been included, especially with how well Amazon does in the company ratings (see Rating Below).  I suppose that it is because it offers a diverse set of formats, but Createspace and KDP are also very popular among the survey takers.  When it comes to a favorite choice all three are nearly equal in popularity.  You may want to take a look at the company rating before choosing one.  Of course, it will also depend on you needs too.

Robert’s Thoughts

Honestly, Richard, when I took the survey, I didn’t know that you had made it. I thought you were just passing it along. If I had known, I would have contacted you asap and said, “Woah, you’re forgetting the biggest chunk of the market!” Because in my experience KDP really does have the self-publishing ereader market cornered. More authors may be using Smashwords, though I highly doubt those results would be the same if you were to manage to get a larger study pool, but more books are sold to a staggering degree through KDP than on Smashwords. Every self-published author I’ve spoken with and my own results both reflect that. We’re talking something like a 96/4 or higher ratio. That’s a significant difference. It’s as simple as this: MORE READERS BUY FROM AMAZON.

Promotions:

Yea, that’s right.  One of the biggest differences I see between using a Publishing House and Self Publishing is promotion.  You are in charge of getting your work out to the people.  Here are some of what the Survey Takers used:

1% had other works published traditionally

9% used promotional pricing (temporary discount prices)

8% low pricing (pricing the book low permanently)

3% said making the book free (permanently)

11% said they promoted on their Facebook Site

4% said they promoted on their Google+

10% said they promoted on their Twitter

10% said they promoted on their website

12% provided free copies for reviewers (6% for professional reviews and 6% for amateur reviews)

6% provided free copies to try and generate word of mouth

8% posted on sites designed to promote independent authors

5% did giveaways or contests

3% did paid advertising on Social Meda

0% (1 taker) did paid advertising in literary magazines

1% uses other online advertising (paid)

3% did book signing events

1% did booths at fairs or events

3% created a book trailer

3% used Youtube videos

2% listed other means

What way worked the best for them?

32% didn’t keep track

3% had other works published traditionally

3% used promotional pricing (temporary discount prices)

3% low pricing (pricing the book low permanently)

0% said making the book free (permanently)

13% said they promoted on their Facebook Site

6% said they promoted on their Twitter

6% said they promoted on their website

6% posted on sites designed to promote independent authors

6% said book signing events

6% listed other means

I removed the answers that got no votes.

How much did you pay for advertising?

45% said $0

48% said $1-$100

6% said up to $500

No 0ne said more.

Will paying more get you more?

3% said yes

35% said no

61% said they were not sure.

Will promoting one work get more readers for all your works?

13% said Yes and they wouldn’t have to promote the other works

58% said Yes but they should still promote the other works too.

3% said No

26% said they were not sure.

My Thoughts:

First of all, KEEP TRACK OF WHAT WORKS!  If you are not keeping track of what advertising worked, you are doomed to repeat the same mistakes.  This can mean wasted money and wasted time.  I was really surprised how little use social media had.  It is 100% free and takes little or no time.  The same goes for your website.  Sure, websites can take some time, but they are worth the effort.  I get anywhere from 10-100 new visitors to this site a day.  That’s new visitors that have not ever been here before.  That’s a lot of people I can promote my new writings with.

I think Authors forget that writing is a business too (I know I do).  And, for better and worse,  when you self publish you take the whole business aspect on alone.  Business is tough work, I owned one.  Keep track of what is working.  Use different codes for certain coupons so you can track what worked.  Offer 10% off if they mention a certain ad.  For example you might post exclusively on Facebook a coupon code that gives 10% off to Facebook Followers.  Then a little later cancel that coupon and post another one for 10% off to Twitter Followers.  Perhaps you make signed copies only available direct from your site.  Perhaps all your Giveaway contestants get a code for a discount.  This way you can track who heard about you from where.  If the Giveaway didn’t work, you won’t waste the time next time.  But if the Facebook ad was a huge success you may want to run one once a month.

Advertising is hard work.  I had a hell of a time with it in my business.  I learned a lot.  Perhaps when I get done with my first novel, I will blog about what advertising I used and how well it is working.

Robert’s Thoughts

Unfortunately, Richard, it’s just not that simple. You can’t give away coupons on Amazon. The only site you can really do that with is Smashwords and unfortunately, MOST READERS DON’T BUY FROM SMASHWORDS. Now, I wish that weren’t true. Smashwords is a great company for authors and publishers. But it just doesn’t get the commercial traffic that Amazon does. And any little thing you do can make a difference in sales. Things other people or things that the different distributors like Amazon, Lulu, Smashwords do can make a difference and you won’t even know it. There’s no real clear way to find out for sure as far as I know. It’s like blind voodoo. So, your best bet is to just do everything you can. If you’re doing something and sales go up, keep it up. If after a while of doing that sales go back down try something new. It’s a crazy game of cat and mouse, but if you want to sell more books, it’s what you have to do.

One thing that does work tried and true is to have an online presence and be in touch with possible readers. They will respond to you and you will meet new friends and everyone wins all around. They find new books to read, meet a new friend, you sell books, and also meet some great people as well. You don’t have to be terribly charismatic, just be yourself. Treat your readers as your friends because frankly. The people who like your work are more likely to be the kind of people you can be real friends with.

My Reply:

It is unfortunate that there is not better tracking for these self publishing solutions.  But what Robert describes is still tracking of some sort.  It is certainly better then guessing.  When I launch my first advertising campaign for my son’s Children’s Book (which will be self published this year).  I will post a blog on how I tracked what was working and what wasn’t.  Advertising and publicity is something I have worked with for some time, so I am a bit excited to see how I can apply it to this industry.

Pricing:

How much is your writing worth?  Well, I would say mine is worth a lot more then I would probably realistically sell it for.  Here is what the Survey takers had to say:

What prices have you priced your e-books at?

2% didn’t have any ebooks

19% said Free

27% said $1 or less

37% said $1.01-$2.99

14% said $3.00-$4.99

2% said $5.99-$9.99

What they thought was the best price of an e-book:

2% didn’t have any ebooks

0% said Free

10% said $1 or less

68% said $1.01-$2.99

19% said $3.00-$4.99

3% said $5.99-$9.99

What prices have you priced your Paper Copy Books?

28% didn’t have any paper copies

3% said $3-$4.99

23% said $5-9.99

28% said $10-$14.99

10% said $15-$19.99

10% said $20+

What did they think the best price was for paper copy books?

28% didn’t have any paper copies

3% said $3-$4.99

46% said $5-9.99

23% said $10-$14.99

0% said $15-$19.99

0% said $20+

How important is pricing to the self published Author?

Very Important – 71%

Somewhat Important – 28%

Neutral – 3%

Both Unimportant Categories received no votes.

My Thoughts

I have to say I agree with what I see here.  I have a huge problem with Kindle e-book pricing even from the big name Authors.  I will save that for another time.  The prices Self Published Authors are setting seems to be reasonable.  I don’t agree with making your book free to all forever.  A limited discount maybe, but give yourself some credit.  Surely your work is worth more then $0.  Don’t go crazy either, you are a new author and a self published author.  Consider how much you would be willing to pay for a work put out by an author you don’t know?  For me, I like taking a chance on new authors both self published and published by the Publishing Houses.  I have rarely been disappointed.  But I put little value on an e-book, therefore I am not likely to spend more then $3 on an author I haven’t hear of.  That’s me.

Robert’s Thoughts

Most self-publishers and independent publishers are competitive enough to price reasonably if not all out low. Most of the ebooks you find online for outrageous prices are the big publishers trying to push people into buying paper copies. You see they win either way: People want to read the authors they’ve come to know and love and now they either have to continue reading paper copies and not move on to an ereader or they have to start paying more for ecopies. That’s what these larger publishers are trying to do. So, either way, they win as long as people are willing to pay these outrageous prices. The best way to stop it is to NOT PAY SUCH RIDICULOUS PRICES. And one free work can be a great promotion for your other works. It’s all in how you do it. If you have a series, I could be great to have the first work free and then when the readers are done and want to read more in the series they are likely to buy your second and third and so on in your series. Of course there’s also a nice simple short story that just shows your skills. It may seem like a big loss to give one of your best works away for free, but when someone reads one of your best works and is impressed by it, they’re more likely to buy other works by you.

Companies to Use:

The last part of the survey was designed to give people an idea what companies work well with self published Authors.  Not just for publishing but for the all around needs of the author.  I have ranked them based on the survey responses.  For each vote in a certain catagory I assigned them points.  Then I divided the points by total survey takers, and I ranked them Highest to Lowest:

Companies in terms of Ease of Use (out of 4):

1. Twitter (3.46)

2. Facebook (3.39)

3. Amazon (3.22)

4. Blogspot (3.14)

5. WordPress (2.94)

6. Smashwords (2.88)

7. Google+ (2.87)

8. Barnes and Noble (2.7)

9. Lulu (2.67)

10. Createspace (2.63)

11. Goodreads (2.35)

12. Live Journal (2.29)

Companies rated on their ability to promote Self Published Authors (out of 4):

1. Twitter (3.17)

2. Facebook (3.08)

3. Goodreads (2.7)

4. Amazon (2.65)

5. Google+ (2.57)

6. Createspace (2.54)

7. Blogspot (2.5)

8. Smashwords (2.44)

9. WordPress (2.38)

10. Barnes and Noble (2.05)

11. Live Journal (1.76)

12. Lulu (1.71)

Companies Rates on Ability to Generate readers (out of 4)

1. Facebook (2.92)

2. Amazon (2.89)

3. Twitter (2.88)

4. Goodreads (2.55)

5. Google+ (2.5)

7. Blogspot (2.43)

8. Tied Smashwords and WordPress (2.29 each)

10. Barnes and Noble (2.19)

11. Live Journal (1.71)

12. Lulu (1.14)

How likely are you to recommend these companies to other Self Publishers (out of 5)

1. Amazon (4.63)

2. Facebook (4.26)

3. Tied Smashwords and Twitter (4.19 each)

5. Goodreads (3.82)

6. Barnes and Noble (3.37)

7. Createspace (3.22)

8. Google+ (2.96)

9. WordPress (2.74)

10. Blogspot (2.26)

11. Lulu (2.15)

12. Live Journal (2)

Companies rated based on ability in the e-reader market (out of 3)

1. Amazon (2.85)

2. Smashwords (2.28)

3. Barnes and Noble (2.27)

4. Tied Createspace and Lulu (1 each)

Companies rated based on ability in the paper market (out of 3)

1. Createspace (2.64)

2. Amazon (2.31)

3. Barnes and Noble (2.1)

4. Lulu (1.88)

5. Smashwords (0.57)

My Thoughts

These are people’s opinions on these companies from the perspective of being a self published Author.  Take it as that.  You may find you like one of these companies that was low rated here.  But, this might give you a starting point if you are not sure where to check out first.  I was surprised, as I expected Createspace and/or Lulu to dominate these numbers.   Clearly I was mistaken.  If print is what you want you might consider Createspace, but when it comes to the e-reader market Amazon and Smashwords seem to rate the highest.

When it comes to social media, Twitter seems to be the preference.  I can’t say I am surprised.  I have a lot more followers on Twitter then any where else.  I have seen a lot of writers say how much they like Google+, though I will be the first to admit I think it is useless.  Facebook is popular seems to rank well too.

If you like to blog, clearly Live Journal is not a good choice.  However WordPress and Blogspot seem to be equally popular.  It seems to be true of the Authors I know.  I would guess that about 50% of them use either site.  I picked WordPress.  It works for what I need and I find it really easy to use.  It allows the custom content I want, and in the future I can import/merge this blog with my own website.

In the end, the company you use depends on what you need and want.  Read all the Terms of Service/Use.  I hope this information will at least shorten your trial and error routine.  Check them all out.  Otherwise you might miss Amazon Kindle Direct Publishing.

Robert’s Thoughts

I self-published my first work in July of 2011. In the not even six months since then, I’ve gathered a great deal of my own sales data. And I’m here to tell you Ereaders are the future of books. Especially for self-published books. There are thousands if not millions of readers out there looking for their next favorite indie author.

I do find myself surprised on the social media front. I’ve found Facebook to be much more helpful for me. Or it could be that I’m still new to Twitter and haven’t put enough into using it to my advantage.

I use blogspot myself and have enjoyed that it is already connected with my Google account and is very easy to use and maintain. And with being free and having almost all the options you would have with a standard website, it works great for most everything I need in a website. Now, if only I could get it to make blog posts for me as I seem to neglect it all too often.

Overall as Richard has said already, your mileage may vary. It’s best to cover all the avenues you can. Clearly, you’re not likely to have multiple blogs but if you’re planning on self-publishing definitely cover all your distribution options and all the social media and free promotional options you can make time for. Because in the end what works best for one person may differ proportionately to another. So, in order to reach the most possible readers you should highly consider putting your work out at in all possible venues and in all possible formats and of course have an online presence in all the different social media sites. These thing can only add to your chance of becoming a successful self-published author.

What does this all mean?

Well it’s the results of a survey on self publishing, with the thoughts of two authors.  I hope you find this a helpful insight if you are planning to start, or even continue, in self publishing.  It has certainly shined some light on my own ideas in self publishing.  It is a viable means, and slowly the negative perception of self published works has dissolved away.

I am a paper book lover, but you can’t deny that e-readers have opened the door to the self published author.  The ability to reach readers worldwide, at a low cost, has allowed talented authors to emerge.  These are talented authors who have made the choice to control the process of their writing from creation to sale.  Perhaps that is more difficult when compared to waiting for an editor at a publishing house.  At the least I would say it is equally challenging.

If you found this helpful feel free to share it, re-blog it, or post it on your social media site of choice.  Thank you to all the survey takers and thank you to Robert Wilson for sharing his insights.

About the Authors:

Richard Flores IV

Richard is an author of Speculative Fiction who lives in California.  He fits his writing time around being a father of three young boys and a husband to his beautiful wife.  He has been published in Cygnus Journal of Speculative Fiction and Liquid Imagination.  He has a Children’s Picture Book, that he wrote with his oldest son, set to be released in early 2012.  For more information on Richard Flores IV, you can find him online at https://floresfactor.wordpress.com/.  You can also find him on Twitter @Richard_Flores4

Robert S. Wilson

Robert S. Wilson is the author of the Kindle bestseller The Quiet: A Novella and the critically acclaimed Shining in Crimson: Empire of Blood Book One as well as co-editor for Horror For Good: A Charitable Anthology, an anthology which includes stories by international bestselling authors and horror legends. All proceeds from Horror For Good will go toward amfAR, an international AIDS research foundation.  For more information on Robert S. Wilson, you can find him online at http://shiningincrimson.blogspot.com/.  You can also find him on Twitter @EmpireOfBloodRW

Robert lives in Smyrna, Tennessee with his wife and two children while he attempts to make time for everything and utterly fails constantly.