August! Already!

Over the last few months, maybe even years, I’ve been saying I’d get back into blogging more regularly.  There was a time where I was really good at doing this and for some reason or the other, I’ve let it slip away.  I’ve intentionally kept my life busy and the result is that sometimes there isn’t the time.  And sometime there isn’t the desire either.  I blame depression for that.

Factor Four Magazine is a passion of mine and I’ve put my creative time into that.  Two issues are under our belt now and I’m really feeling positive that I have good systems in place to handle it.  I am still the only one on the magazine staff, so I do it all.  Social Media posts, readings, editing, layout, advertisement, subscription management, and more.  But you know what, despite all that I’m thinking of putting together another publishing project: An anthology for 2019 release.  No details yet.  But I figured you all could have the early “scoop” since you still come by and read my blog.

The moral here is that time goes by a lot faster than it used to.  Publishing has become my focus when I am not at my day job or being with my family, and some of my writing has slipped by the wayside.  I’ve not abandoned it by any means. I still have four short stories looking for a home.  Plus I still have so many novel ideas to get out.  The final book (maybe) of The Serenity Saga, a new novel, and possibly a sequel to Volition Agent (I was asked about a prequel too). I just don’t think it will be in 2018.  I mean, fuck it is August already!

Speaking of August, it will be a busy one for me.  2018 has been the year of Conventions, both in my day job and writing.  I don’t think I will have traveled so much in one year.  I went to Norwescon this year, that was amazing and I hope they will invite me to be a panelist in 2019. Also, later this year is OryCon.  I haven’t heard if they’ll invite me as a Panelist, so ask about me! But August brings two more writing conventions that I am excited to attend.

SpoCon – Spokane, WA – August 10 to 12

I am really excited about this one because I will be a panelist, and moderator, on several panels.  You can see my whole schedule below, or you can click here.  I’d really like to see you if you’re there, so please come say hello.  I’d like to do a signing, but I’ve not committed to that yet, but both issues of the magazine, as well as my books will be on sale there. Space is still available, and you can register at the website.

 

Title: Should Kids Self-Publish?

Date/Time: Friday August 10th @ 4PM:

Official Description: What should young writers, artists and musicians (and their parents) be aware of before they distribute their work to the public?

Other Panelist(s): Kaye Thornbrugh

My thoughts: I am excited about discussing this.  My regular followers know of my son’s children’s book, Daddy is Tired.  But as a Self-Pub author, I am also planning to provide insight on that avenue of publishing.

 

Title: Flash Fiction: the Genre

Date/Time: Saturday August 11th @ 11am

Official Description: How do you define flash fiction — strictly by word count, or is there more to it? Our panelists reveal the ins and outs of this relatively new literary form.

Other Panelist(s): Voss Foster, S. Evan Townsend, Dawn Vogel, Stoney Compton, Dean Wells

My thoughts: Oh, boy.  I love flash fiction.  I love writing it, and I love reading it.  Of course, you know I took that passion into publishing it.  I’d debate the concept of “new literary form”, but certainly under recognized for the true art form that it is.  As moderator, I plan to focus on not just what is flash fiction, but why is it unique compared to other short fiction.  We will also touch on common pitfalls and how to address them.

 

Title: The Iron Writer Competition

Date/Time: Saturday August 11th @ 1pm

Official Description: The pen is mightier than the sword! Our contestants will take on the challenge of improvisational writing through several rounds of battle, each with a secret writing prompt. Watch writers test their story skills under time and pressure, for a chance at the title of Iron Writer!

Other Panelist(s): Remina Goude, Frances Pauli
My Thoughts: I am hosting another Iron Writer competition.  So far I have two contestants who will battle it out with a secret writing prompt.  We will have three rounds to determine the winner of Iron Writer!  I’d love to have four writers compete, but we have two already.  Not too late to join in.
Title: What Editors Want
Date/Time: Saturday August 11th @ 3PM
Official Description: From the first submission to an ongoing partnership, how can writers stay on good terms with their editors? What are some of the biggest turn-offs for an editor?

My Thoughts: We have a good group of panelist for this.  One of the challenges of what we editors want is that we are all different people.  As moderator, I am thinking I will let the conversation dictate the direction we take on this broad topic.
Title: Short Fiction in SF
Date/Time: Saturday August 11th @5PM
Official Description: SF is one of the last remaining genres where authors can sell short fiction. Although stories might not get the attention novels do, it it is a demanding form on its own. Our panelists discuss why short fiction is worth writing — and reading!

My Thoughts: Does short fiction not get the attention it deserves? I think Flash doesn’t, but the overall short fiction market seems strong enough to me.  I think we will be discussing why SF still loves short fiction, among other things.
Title: The Writing Habit
Date/Time: Sunday August 12th @ 12pm
Official Description: Authors share strategies to keep their work going, even when the pipes burst or your favorite show comes on TV.

My Thoughts: Dr. Glass is one of the Guests of Honor at SpoCon so I am excited to be on a panel he is moderating.  I just mentioned that I am struggling with the writing habit.  So I hope to offer a unique insight into my struggle and how I am working to overcome it.
Title: Impact of Social Media
Date/Time: Sunday August 12 at 1PM
Official Description: Sharing reviews, building buzz, linking and blogging… What impact does social media have on books and other creative projects? How can you make social media work for you?

Other Panelist(s): Grivante
My Thoughts: Social media can feel like a minefield sometimes. It can also feel like a lost cause when it comes to promotion.  But you can make it work for you as well.

WorldCon 76 – San Jose, CA – August 16 to 20

I had wanted desperately to be a panelist at WorldCon, but I got to that party a little late.  Though, I haven’t has very good communication from the folks there to know why.  I won’t get into the controversy here. I will say that to redo programming of a WoldCon this late in the game is not easy and I appreciate that effort for sure.

But, I am very excited to attend.  I haven’t attended at WorldCon since my first one in San Antonio.  San Jose is well know place for me.  I am originally from the Bay Area, and I visited San Jose very regularly when I lived there.  Of course you all know my fan status of the San Jose Sharks.  You also likely know that I am big fan of John Picacio, the Art Guest of Honor.  He also created the Mexicanx Initiative.  I, along with so many others, donated a membership to this cause. In total 50 memberships were sponsored so that we can ensure that the “World” part of WorldCon is represented.

All things aside, I am excited to attend WorldCon again.  I likely won’t get to Dublin next year, but I hope to attend the year after that as well.

 

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Dissolution of Peace Blog Tour

Dissolution of Peace Spring Blog Tour is official!

Book Tour Image

I am going on a blog book tour with Dissolution of Peace.  The book and I will be traveling through the virtual world to attend various blogs to spread the word about my book.  I’m excited about this since it will allow me to share a little bit about me and the book with a new audience.  You can visit these blogs and see interviews, guest posts, and book reviews.  I will be on tour from April 8th until May 13th this year!

Dates:

As I mentioned above I will be traveling blog to blog from April 8th until May 13th.  There are still a number of dates available so if you would like to get in on the tour, it isn’t too late.  There are still several open dates available.  If you want one, just go here (link) and pick a date.  Then scroll to the bottom of the page and you will see “Would you like to host this author on your blog?”  Click the link and sign up.

The folks over at Orangeberry Book Tours are hosting this tour for me.  They’ve taken a ton of the work out of it so I just get to hang out at various blogs.  While I will try to keep the listed dates below updated, for the most current dates and locations visit my Tour page.

While I hope you will go check out each blog host before and after my posts, I will be posting links to blog tour posts throughout the tour on my Facebook and Twitter pages.  So if you don’t follow me there, please do.

Terms:

Book Feature: A quick feature just announcing the basics about Dissolution of Peace

Twitter View: A interview with me over Twitter.  I’ll be off work so I am going to do my best to answer these questions live.

Twitter Blast: A collection of book quotes sent out via Twitter.  Please RT the heck out of those. 🙂

Book Review:  Just that, a review of Dissolution of Peace

Author Interview: An interview with me, posted on their blog.

Guest Post: This is a post I write for their blog, as a guest.

Tour Dates and Locations:

8th April – Book Feature at Peace from Pieces

9th April – Twitter View with OB Book Tours

10th April – Twitter Blast with OB Book Tours

11th April – Author Interview at Mommy Adventures

12th April – Guest Post at The Bunny’s Review

13th April – Twitter Blast with OB Book Tours

14th April – Book Feature & Author Interview at The Reading Cat

15th April – Guest Post at Blog-A-Licious Authors 

16th April – Book Feature & Author Interview at Author’s Friend

17th April – Guest Post at Kindle Nook Books

18th April – Book Feature at Paws on Books

19th April – Guest Post & Book Feature at Anya Breton‘s blog

20th April – Book Feature at Book Professor

21st April – Author Interview & Book Feature at Michael R McDuffee‘s blog

22nd April – Guest Post at Books Are Magic

23rd April – Author Interview & Book Review at Pages 2 Pages

24th April – Guest Post  at Disincentive Reviews

25th April – Book Feature at Book Professor

26th April – Guest Post at Quality Reads

27th April – Author Interview at Fantasy Books

28th April – Book Feature at eInk Reviews

29th April – Book Feature at My Love for Books

30th April -Book Feature at Brainy Reads

1st May – Book Feature at Pages to Chapters

2nd May – Book Feature at Living for Books

3rd May – Orangeberry Pick of the Week & Sidebar

3rd May – Guest Post, Author Interview & Book Feature at Talisman Book Publishing

4th May – Book Feature at Gentleman Reads

5th May – Book Feature at Working For Books

6th May – Book Feature at My Love for Books

7th May – Book Feature at Aspiring Book Reviews

8th May – Book Feature at Reading My Addiction

9th May – Book Feature at Imagination in Books

10th May – Orangeberry Book of the Day – Gentleman Reads – Excerpt /

11th May – Author Interview at Up In Smoke

12th May – Guest Post at Richard Stephenson‘s blog

13th May – End of Tour Celebration post! at Flores Factor.

Blog Tour Giveaway!

This book tour will include the largest giveaway I’ve done to date.  There will be some great prizes including: Signed Paperbacks, Free Paperbacks, Free eBooks, and an Amazon Gift card.  This is hosted by Rafflecopter and there are multiple ways to enter.  The giveaway will end on May 19th.  Check back with the giveaway often because as more blogs post, more entries will be possible.  In fact, you get five entries just by entering this GIVEAWAY CODE: “E.S.S. Australia”

You can find the Giveaway on my Facebook page: CLICK HERE FOR A DIRECT LINK

I can’t wait to see you all on the tour!

Multiple Projects

Working on multiple at one time is something I am very accustomed too.  Having worked as a manager and business owner for many years, I am well aware of the difficulties involved in multitasking.  However, until this month, I wasn’t aware of how hard it would be to do that with my writing.  You see, before this month, I had only one work in progress at a time.

I think more of my problems come because I am typically not an outline writer.  I don’t create and outline to work from, I just type.  Well, that also makes the ideas stored in my mind a bit harder to track.  There where a few things I was already doing that helped dramatically and there are some things I learned recently.

Juggle

Being an writer, and doing it a lot, is like juggling chain saws on a unicycle while up on the tight-rope.  If you don’t know what you are doing someone is bound to get hurt, and it will likely be you.

You may be planning to only work on one project at a time.  That you will complete one manuscript and move on to the next.  While, I don’t think you should do that, I can respect that.  But, there are still some other things to consider.  Lets look at what I juggle right now (and this is just writing related).

  • Novel A
  • Ideas for Novel B
  • Ideas for Novel C
  • Short Story A
  • Ideas for Short Story B, C, D, E, F, and G
  • Critiques and edits for Short Story A
  • Copy editing for Children’s Book
  • Keeping track of illustrator’s progress on Children’s Book
  • Researching best publishers for Children’s Book
  • Writer’s Group meetings
  • Critiques and edits for the works of writers in my writing group
  • Self Publishing research
  • Weekly Blog Updates
  • Webpage Management
  • Twitter Updates (to promote myself)
  • Facebook Page Updates (to promote myself)
  • Self Promotion
  • Planing to see if I can attend OSC’s Boot camp
  • Submission tracking
  • Short Story Market research

I am sure I have already forgotten a few things.  But, that is a lot.  Most of it has little to do with writing multiple projects at once.  The funny thing is, it didn’t become overwhelming until I tried writing my short story while working on the Novel.  The fact of the matter is that I refuse to trim back on any of this (and I still have personal obligations as well).  Each of these things is enriching and rewarding to my craft and my future in the craft.

So, let me share with you what it is that I have learned.

Organize

Organization is absolutely key to surviving the onslaught of things I need to do.

Schedule. I use my Google calendar like crazy.  It links with my android phone and my wife’s Google Calendar.  Aside from the list above, it keeps track of my kids’ appointments, my wife’s appointments, my personal appointments, my volunteer appointments, and my writing appointments.

Story notes.  I know I said that I don’t outline.  But often while I am writing one scene an idea comes up for a future scene in the same work.  So I have a file on my computer called “Story Notes” and on it I keep track of my daily word count, ideas for future scenes, characters (and their quirks), and much more.  It helps me to refresh my memory when I open my novel, especially after working on another project.

Ideas notebook.  Every good writer needs an ideas notebook of some type.  Maybe its a file on your phone.  Maybe it is a little notepad.  Whatever it is, you need to be able to carry it with you everywhere.  Ideas hit me at the weirdest times, from the middle of the night to the drive to the kids’ schools.  This gives me the ability to write them down.  Many of them don’t work out to a story right away, but recently two separate ideas merged when I was flipping through that notebook.  That became Short Story A that I mentioned above.

Submission Tracking.  If you are not tracking your submissions, you will be in big trouble.  I currently have two short stories out at different markets, and one more that will be going out soon.  The worst thing that could happen to those would be for me to forget about them or to even confuse them.  You might forget you sent one to a market already and resubmit it to them (wasting your time and theirs) or you might skip a market thinking you already sent it there.  I use Duotrope, it’s free and it works well.

Folders.  Organize your computer’s writing folders in one spot.  This keeps your works together while also making back up easier.  I have one folder called “writings” (original I know).  In that folder, I have a folder for novels, short stories, contracts, and the miscellaneous files.  I can drag and drop the ‘writings’ folder onto my Passport hard drive for simple back up.  Also, when I decide I want to write on a particular piece, I find it quickly.

Project Tracking.  It might be a cork board in your office.  It could be a program on your computer.  But you need to keep track of what projects are where and when was the last time you worked on them.  Set up three categories for your works in progress:  Writing, Editing, and Submitting.  Each project should be under one of those categories.  And, keep a date attached to it.  Otherwise, you may keep writing the newest thing while your other piece sits and collects virtual dust waiting for the edits.

Time Management

Time management is important.  You can’t expect to get everything done in every day.  There are only so many hours in a day.  I don’t plan out every hour of every day.  Life with three little boys doesn’t work like that.  Instead, I only plan for a few activities each day.  If I can get more done then great.

Check the Calendar.  Don’t tell yourself you will write for three hours today, when the Calendar says you have to be at the Doctor’s at noon, take the car in for an oil change at three, and you have a volunteer meeting at six.  With everything else you have to do, three hours of writing is not practical on that day.  But, perhaps you can fit in some smaller activities in between.

Know what fits.  I can’t write for one hour.  It’s just not how I work.  I have to write out a whole chapter and once I get going, there will be no stopping me.  So I know that I can’t sit down and write during the hour between when my two older kids get out of school.  I’m setting myself up for failure if I do that.  I do know, that I can read during that time.  So, I often sit in the car and read.

The point is, the first step to failing at multiple projects is assigning the wrong projects for the wrong times.  For example, my wife has the kids today.  She handles getting them to school and home.  That means I can focus on my writing today.  You won’t see much from me on Facebook or Twitter.  But, Wednesday through Friday you will see a lot more for me on the social networks because I can easily squeeze in a quick tweet or post while I am making lunch or entertaining the kids.  Every day you should work on your craft, but that doesn’t mean that everyday you have to type in a manuscript.  Take your weekly writing to-do list and plug it in around your life.

The best-laid plans of mice and men.  Plan on forgetting something.  Listen, you are human.  I know that may come as a surprise to you, but you will forget something you wanted to do.  Yesterday I forgot to write this blog post.  Even with all the plans in the world, something will be forgotten.  If it was a crucial line in your manuscript you can go back and add it.  If it was to even write, there is always a chance to make up for it tomorrow.  When I first pledged to write 1,000 words a day no matter what, I knew I would miss a day or two.  So, I have revised that plan to be an average of 1,000 words a day.  Much easier to manage.

Just know that you can’t do it all in one day, or even in a week.

Priorities.  Get your priorities down now.  And writing shouldn’t be number one.  Your life should be first.  Once you know what is important to you, you can better plan what needs to go where in your schedule.  Writing is very important to me, but my family is always first.  My own sanity is next.  So on a busy day, I may not plan to write in the hour I have to myself.  I may plan for a game or to zone out on the TV.   I won’t be writing anytime my kids deserve my attention.  I won’t be writing anytime the San Jose Sharks are playing.

Writing can’t be number one in out lives.  Recognize that, and place it where it really falls.  Then plan around that.  Your priorities change daily depending on what else needs to be done that day.  Once you get into a rhythm of your own priorities and schedule you will quickly realize there are certain days you won’t be writing in that manuscript but you may have time for reading, editing, promotions, and of course ideas come at their own times.   But, you will also see when you can maximize the writing time you do have with minimal distractions and without letting it consume your life.

Know your own limits

If you can’t juggle two tennis balls on the ground, I don’t recommend the tight-rope stunt above.  I know that I am just getting started in this multiple writing projects realm.  So, even though I have an idea for the next novel, I won’t start writing it until this current one is at least into editing.  I did put together a short story while I was writing this novel.  It is still waiting for it’s first round of edits.

I knew that one novel at a time is my current limit.  I also knew that I needed to push myself just a bit and try writing a short story while I was still working on another project.  It’s okay to push those limits just a bit from time to time.  But over doing it will result in burn-out and the possibility of dropping the craft all together.  That is something to be avoided.

Summary

In the end, I can’t tell you what will work for you.  You may not like my ideas, but I can hopefully point you in the right direction.  If you organize yourself, manage your time, and know your own limits; you can juggle all that life has to offer and still get your writing done.

As always share your ideas in the comments section below.  Let the readers know what works for you, and I am always willing to learn something new myself.

Self Publishing

Should I Self Publish?

I get at least one email a week asking me about self publishing.  Some are frustrated with the submit and reject cycle.  Others feel it might bring them more money.  And others think it may bring in more readers.  Most of all everyone wants to know if they will be successful if they self publish.

I don’t know much about self publishing because I have never done it.  So I have asked other writers to completed a survey on the matter.  I think a survey offers the best advise on whether or not you will be successful.  Success is a self defined quality.  You can look at these survey results and view them with your own view on success.  For example if selling 10 copies is successful to you, then look at the percentage of people who have sold more then 10 copes.  Hopefully this helps.

My friend and talented Author, Robert S. Wilson (@EmpireOfBloodRW) will be helping me as I write this.  Robert has self published a number of works, and was already kind enough to point out a forgotten company in this survey (more on that later).  I feel he has been successful in his endeavors to self publish, and he certainly has worked hard to get the success he has had.

In this blog, I will give you the results on the survey.  The survey results are separated into several categories.  At the end, I will provide my thoughts on the results.  I will give you my insights as an author who hasn’t self published, but is considering the idea.  Then, Robert will give you his thoughts.  He can give you some insights as an author who has self published.

The Respondents:

Two hundred and fifty nine (259) people completed this survey.  This does not count all the people who started the survey, but where unable to qualify based on their answers.  I posted links on my Google+, the Hatrack Writers Group, My Twitter, and My Facebook.  From there it was circulated by fellow authors.  Here is some information about the people who responded to the survey:

94% write fiction, the other 6% did not.  Those 6% did not finish the rest of the survey, as my concern was with fiction Authors.

51% where Male and 49% were female

78% where from the US, 6% Canada, 9% UK, and 7% where from someplace else.  Those places include: New Zealand, Australia, The Netherlands, Slovenia, and Bosnia

One person was under 13 years old and did not continue in the survey.  The rest breakdown in the following age groups:  2% were 18-20, 18% 21-29, 24% 30-39, 25% 40-49, 25% 50-59, and 6% where over 60.

89% write in English, 4% in Spanish, 2% French, 1% German

100% write primarily in English

84% spoke English, 4% Spanish 2% French, 3%German, 1% Japanese

94% spoke primarily in English

About the Writers:

Please note this was not exclusive to Self Published but rather information for both self published and “traditional” published authors.

The Genres broke down as followed (survey takers could select multiple selections):

Horror – 16%

Science Fiction – 18%

Thrillers – 11%

Fantasy – 21%

Romance -8%

Children’s Picture Books – 3%

Young Adult – 10%

Literary Fiction – 5%

Westerns – 1%

Other – 8%

68% had works published, 26% have not, and 6% were accepted but waiting publication

10% had 1 work published, 25% had2-3 published, 11% had 4-5, 4% had 6-7, 2% had 8-9 and 14% had 10+

10% had flash works published, 31% had short works published, 13% had Novella works published, 4% novelette length, and 24% Novels

How were your works published:

Short stories, including Novelette, Novella, Short, and Flash broke down as follows:

26% None published

7% Pro Rate Markets (6+ cents per word)

11% Semi Pro Rate (1-5 cents per word)

12% Token Markets (less then 1 cent per word)

23% Non Paying Markets (no monetary payement)

20% Self Published

Novels broke down as follows:

55% None published

5% Professional Publishing Houses (Random House, Orbit Books, and other big publishers)

11% Independent Publishing Houses (Regional or “small” publishers)

30% Self Published

My Thoughts:

I was surprised at how high the Self Publishing number where.  This was publicized as a “Survey on Self Publishing”  but I think it still shows a trend that moves towards self publishing.  Only those who marked self published in either of the last two questions continued with the survey.  Roughly 48% of the people who started this survey were Self Published (126 people).  That’s nearly half, which is surprising.

Robert’s Thoughts:

I’m not at all surprised by the percentage of people who have self-published. More and more people are self-publishing all the time. Writers are finding that they can find an audience by self-publishing whereas before they were spending so much time submitting their stories/novels and getting rejected and not reaching an audience at all. Now, whether this is a good or bad thing depends on many factors. I will be posting a blog post of my own for a more indepth look at that.

Self Publishing Results

Now I am sure you want to know what people had to say about Self Publishing.  There were a 126 people who continued to this section of the survey.  Here are the survey results:

How many works have you self Published:

26% – 1, 10% -2, 23% – 3, 6% – 4, 3%- 5, 6% – 6, 10% – 7, 6% – 8, 3%- 9, and 6%- 10 or more

Novelette or Shorter Break down.

26% had not self published any short works

29% said 1, 16% 2, 6%-3, 13% – 4, 3% – 6, and 3% said 10 or more.  5, 8, and 9 had 0%

Novel Break Down:

29% said they had not self published any novels

39% said one, 13% said 2, 6% said 3, 10% said 7, and 3% said 10 or more.  The others had 0% (4, 5, 6, 8, 9)

How they self published:

On a website, PDF or other electronic means 6%

Paperback and/or Hardcover 3%

Anthologies 3%

E-Reader Formats (all types) 26%

Both Paperback and/or Hardcover 38%

Multiple formats listed above: 23%

And which of these resulted in the most readers?

10% only used one format

13% Paperback

3% Hardcover

74% E-Reader

My Thoughts:

Clearly e-Readers have opened the door to new Authors and the ability for them to self publish their works.  From what I have seen, getting your works out in an e-reader format is easy, fast, and relatively cheap.  This means you can list your work for a better price and attract more readers that way (more on that later).  Perhaps I am the only one who doesn’t own an e-reader.

Robert’s Thoughts:

I agree with you on this one, Richard. Not to mention this data is completely consistent with what I’ve already seen with my own work and with other self-published authors I know. I have sold very little paper copies of my books. Even with setting them at low prices for print books. It really comes down to the fact that you really can price really low with ebooks and readers are much more likely to take a chance on an unknown if they don’t have to pay much for their work.

But how many works are selling when you self publish?

On Combined Total copies (or downloads) for all works was:

6% said under 10

6% said 11-50

13% said 50-99

6% said 100-199

3% said 200-299

3% said 300-399

6% said 400-499

3% said 500-749

6% said 750-999

13% said 1000-1999

3% said 2000 –  2999

0% said 3000-3999

0% said 4000-4999

13% said 5000-9999

16% said 10000+

The work that gave them the most copies sold (downloads or prints):

6% said under 10

10% said 11-50

13% said 50-99

10% said 100-199

10% said 200-299

6% said 300-399

3% said 400-499

0% said 500-749

6% said 750-999

13% said 1000-1999

0% said 2000 –  2999

3% said 3000-3999

0% said 4000-4999

6% said 5000-9999

13% said 10000+

My Thoughts:

Well really it means that the range is vast.  There is no clear dominate number of copies you can expect when you self publish.  It could very depending on how the work was promoted (more on that later).  I don’t think this is a far cry from Traditional Publishing.  They don’t really know how many copies they will sell of your book.  This is why they can be so touchy about what they publish.  You might get an advance if you go with traditional publishing, that would be the big difference.  Of course, that is if you even get accepted.

Robert’s Thoughts:

This data really does come 100% down to good promotion. But don’t let that statement fool you. Good promotion isn’t just getting the word out to readers who will like your work. Having a good product is a large part of promotion in and of itself. If you have a story that no one likes that can be the worst promotion you could ever have. The more the right market(s) for your work finds it, the more likely that work is to sell. Simple as that. The cover, description, title, story, and how you present all these things to your market are all factors that can make or break a self-published work just the same as a traditionally published work. Difference is, you’re SELF-publishing. You have to learn and execute the promotion yourSELF!

Self Publishing Companies

I forgot to to list Kindle Direct Publishing, however my survey responders didn’t forget.  They listed it in Other so many times.  I blame ignorance, I thought Createspace and KDP were the same thing.  Oops, consider me educated.

Published themselves (on their own website or printer) 11%

Createspace 21%

lulu 6%

Smashwords 40%

Kindle Direct Publishing (write in) 20%

Pubit (Write in) 1%

Other write ins 1%

Which Company did they like best:

19% said doing it themselves

23% said Createspace

3% said Lulu

22% said Smashwords

22% said Kindle Direct Publishing (Write in)

2% said Pubit (Write in)

9% listed other companies (write in)

My Thoughts

Clearly I am living under a rock to have not heard of KDP for one.  But, it seems Smashwords is very popular with 40% of survey takers using it.  I think the results would have shown a higher KDP rating had it been included, especially with how well Amazon does in the company ratings (see Rating Below).  I suppose that it is because it offers a diverse set of formats, but Createspace and KDP are also very popular among the survey takers.  When it comes to a favorite choice all three are nearly equal in popularity.  You may want to take a look at the company rating before choosing one.  Of course, it will also depend on you needs too.

Robert’s Thoughts

Honestly, Richard, when I took the survey, I didn’t know that you had made it. I thought you were just passing it along. If I had known, I would have contacted you asap and said, “Woah, you’re forgetting the biggest chunk of the market!” Because in my experience KDP really does have the self-publishing ereader market cornered. More authors may be using Smashwords, though I highly doubt those results would be the same if you were to manage to get a larger study pool, but more books are sold to a staggering degree through KDP than on Smashwords. Every self-published author I’ve spoken with and my own results both reflect that. We’re talking something like a 96/4 or higher ratio. That’s a significant difference. It’s as simple as this: MORE READERS BUY FROM AMAZON.

Promotions:

Yea, that’s right.  One of the biggest differences I see between using a Publishing House and Self Publishing is promotion.  You are in charge of getting your work out to the people.  Here are some of what the Survey Takers used:

1% had other works published traditionally

9% used promotional pricing (temporary discount prices)

8% low pricing (pricing the book low permanently)

3% said making the book free (permanently)

11% said they promoted on their Facebook Site

4% said they promoted on their Google+

10% said they promoted on their Twitter

10% said they promoted on their website

12% provided free copies for reviewers (6% for professional reviews and 6% for amateur reviews)

6% provided free copies to try and generate word of mouth

8% posted on sites designed to promote independent authors

5% did giveaways or contests

3% did paid advertising on Social Meda

0% (1 taker) did paid advertising in literary magazines

1% uses other online advertising (paid)

3% did book signing events

1% did booths at fairs or events

3% created a book trailer

3% used Youtube videos

2% listed other means

What way worked the best for them?

32% didn’t keep track

3% had other works published traditionally

3% used promotional pricing (temporary discount prices)

3% low pricing (pricing the book low permanently)

0% said making the book free (permanently)

13% said they promoted on their Facebook Site

6% said they promoted on their Twitter

6% said they promoted on their website

6% posted on sites designed to promote independent authors

6% said book signing events

6% listed other means

I removed the answers that got no votes.

How much did you pay for advertising?

45% said $0

48% said $1-$100

6% said up to $500

No 0ne said more.

Will paying more get you more?

3% said yes

35% said no

61% said they were not sure.

Will promoting one work get more readers for all your works?

13% said Yes and they wouldn’t have to promote the other works

58% said Yes but they should still promote the other works too.

3% said No

26% said they were not sure.

My Thoughts:

First of all, KEEP TRACK OF WHAT WORKS!  If you are not keeping track of what advertising worked, you are doomed to repeat the same mistakes.  This can mean wasted money and wasted time.  I was really surprised how little use social media had.  It is 100% free and takes little or no time.  The same goes for your website.  Sure, websites can take some time, but they are worth the effort.  I get anywhere from 10-100 new visitors to this site a day.  That’s new visitors that have not ever been here before.  That’s a lot of people I can promote my new writings with.

I think Authors forget that writing is a business too (I know I do).  And, for better and worse,  when you self publish you take the whole business aspect on alone.  Business is tough work, I owned one.  Keep track of what is working.  Use different codes for certain coupons so you can track what worked.  Offer 10% off if they mention a certain ad.  For example you might post exclusively on Facebook a coupon code that gives 10% off to Facebook Followers.  Then a little later cancel that coupon and post another one for 10% off to Twitter Followers.  Perhaps you make signed copies only available direct from your site.  Perhaps all your Giveaway contestants get a code for a discount.  This way you can track who heard about you from where.  If the Giveaway didn’t work, you won’t waste the time next time.  But if the Facebook ad was a huge success you may want to run one once a month.

Advertising is hard work.  I had a hell of a time with it in my business.  I learned a lot.  Perhaps when I get done with my first novel, I will blog about what advertising I used and how well it is working.

Robert’s Thoughts

Unfortunately, Richard, it’s just not that simple. You can’t give away coupons on Amazon. The only site you can really do that with is Smashwords and unfortunately, MOST READERS DON’T BUY FROM SMASHWORDS. Now, I wish that weren’t true. Smashwords is a great company for authors and publishers. But it just doesn’t get the commercial traffic that Amazon does. And any little thing you do can make a difference in sales. Things other people or things that the different distributors like Amazon, Lulu, Smashwords do can make a difference and you won’t even know it. There’s no real clear way to find out for sure as far as I know. It’s like blind voodoo. So, your best bet is to just do everything you can. If you’re doing something and sales go up, keep it up. If after a while of doing that sales go back down try something new. It’s a crazy game of cat and mouse, but if you want to sell more books, it’s what you have to do.

One thing that does work tried and true is to have an online presence and be in touch with possible readers. They will respond to you and you will meet new friends and everyone wins all around. They find new books to read, meet a new friend, you sell books, and also meet some great people as well. You don’t have to be terribly charismatic, just be yourself. Treat your readers as your friends because frankly. The people who like your work are more likely to be the kind of people you can be real friends with.

My Reply:

It is unfortunate that there is not better tracking for these self publishing solutions.  But what Robert describes is still tracking of some sort.  It is certainly better then guessing.  When I launch my first advertising campaign for my son’s Children’s Book (which will be self published this year).  I will post a blog on how I tracked what was working and what wasn’t.  Advertising and publicity is something I have worked with for some time, so I am a bit excited to see how I can apply it to this industry.

Pricing:

How much is your writing worth?  Well, I would say mine is worth a lot more then I would probably realistically sell it for.  Here is what the Survey takers had to say:

What prices have you priced your e-books at?

2% didn’t have any ebooks

19% said Free

27% said $1 or less

37% said $1.01-$2.99

14% said $3.00-$4.99

2% said $5.99-$9.99

What they thought was the best price of an e-book:

2% didn’t have any ebooks

0% said Free

10% said $1 or less

68% said $1.01-$2.99

19% said $3.00-$4.99

3% said $5.99-$9.99

What prices have you priced your Paper Copy Books?

28% didn’t have any paper copies

3% said $3-$4.99

23% said $5-9.99

28% said $10-$14.99

10% said $15-$19.99

10% said $20+

What did they think the best price was for paper copy books?

28% didn’t have any paper copies

3% said $3-$4.99

46% said $5-9.99

23% said $10-$14.99

0% said $15-$19.99

0% said $20+

How important is pricing to the self published Author?

Very Important – 71%

Somewhat Important – 28%

Neutral – 3%

Both Unimportant Categories received no votes.

My Thoughts

I have to say I agree with what I see here.  I have a huge problem with Kindle e-book pricing even from the big name Authors.  I will save that for another time.  The prices Self Published Authors are setting seems to be reasonable.  I don’t agree with making your book free to all forever.  A limited discount maybe, but give yourself some credit.  Surely your work is worth more then $0.  Don’t go crazy either, you are a new author and a self published author.  Consider how much you would be willing to pay for a work put out by an author you don’t know?  For me, I like taking a chance on new authors both self published and published by the Publishing Houses.  I have rarely been disappointed.  But I put little value on an e-book, therefore I am not likely to spend more then $3 on an author I haven’t hear of.  That’s me.

Robert’s Thoughts

Most self-publishers and independent publishers are competitive enough to price reasonably if not all out low. Most of the ebooks you find online for outrageous prices are the big publishers trying to push people into buying paper copies. You see they win either way: People want to read the authors they’ve come to know and love and now they either have to continue reading paper copies and not move on to an ereader or they have to start paying more for ecopies. That’s what these larger publishers are trying to do. So, either way, they win as long as people are willing to pay these outrageous prices. The best way to stop it is to NOT PAY SUCH RIDICULOUS PRICES. And one free work can be a great promotion for your other works. It’s all in how you do it. If you have a series, I could be great to have the first work free and then when the readers are done and want to read more in the series they are likely to buy your second and third and so on in your series. Of course there’s also a nice simple short story that just shows your skills. It may seem like a big loss to give one of your best works away for free, but when someone reads one of your best works and is impressed by it, they’re more likely to buy other works by you.

Companies to Use:

The last part of the survey was designed to give people an idea what companies work well with self published Authors.  Not just for publishing but for the all around needs of the author.  I have ranked them based on the survey responses.  For each vote in a certain catagory I assigned them points.  Then I divided the points by total survey takers, and I ranked them Highest to Lowest:

Companies in terms of Ease of Use (out of 4):

1. Twitter (3.46)

2. Facebook (3.39)

3. Amazon (3.22)

4. Blogspot (3.14)

5. WordPress (2.94)

6. Smashwords (2.88)

7. Google+ (2.87)

8. Barnes and Noble (2.7)

9. Lulu (2.67)

10. Createspace (2.63)

11. Goodreads (2.35)

12. Live Journal (2.29)

Companies rated on their ability to promote Self Published Authors (out of 4):

1. Twitter (3.17)

2. Facebook (3.08)

3. Goodreads (2.7)

4. Amazon (2.65)

5. Google+ (2.57)

6. Createspace (2.54)

7. Blogspot (2.5)

8. Smashwords (2.44)

9. WordPress (2.38)

10. Barnes and Noble (2.05)

11. Live Journal (1.76)

12. Lulu (1.71)

Companies Rates on Ability to Generate readers (out of 4)

1. Facebook (2.92)

2. Amazon (2.89)

3. Twitter (2.88)

4. Goodreads (2.55)

5. Google+ (2.5)

7. Blogspot (2.43)

8. Tied Smashwords and WordPress (2.29 each)

10. Barnes and Noble (2.19)

11. Live Journal (1.71)

12. Lulu (1.14)

How likely are you to recommend these companies to other Self Publishers (out of 5)

1. Amazon (4.63)

2. Facebook (4.26)

3. Tied Smashwords and Twitter (4.19 each)

5. Goodreads (3.82)

6. Barnes and Noble (3.37)

7. Createspace (3.22)

8. Google+ (2.96)

9. WordPress (2.74)

10. Blogspot (2.26)

11. Lulu (2.15)

12. Live Journal (2)

Companies rated based on ability in the e-reader market (out of 3)

1. Amazon (2.85)

2. Smashwords (2.28)

3. Barnes and Noble (2.27)

4. Tied Createspace and Lulu (1 each)

Companies rated based on ability in the paper market (out of 3)

1. Createspace (2.64)

2. Amazon (2.31)

3. Barnes and Noble (2.1)

4. Lulu (1.88)

5. Smashwords (0.57)

My Thoughts

These are people’s opinions on these companies from the perspective of being a self published Author.  Take it as that.  You may find you like one of these companies that was low rated here.  But, this might give you a starting point if you are not sure where to check out first.  I was surprised, as I expected Createspace and/or Lulu to dominate these numbers.   Clearly I was mistaken.  If print is what you want you might consider Createspace, but when it comes to the e-reader market Amazon and Smashwords seem to rate the highest.

When it comes to social media, Twitter seems to be the preference.  I can’t say I am surprised.  I have a lot more followers on Twitter then any where else.  I have seen a lot of writers say how much they like Google+, though I will be the first to admit I think it is useless.  Facebook is popular seems to rank well too.

If you like to blog, clearly Live Journal is not a good choice.  However WordPress and Blogspot seem to be equally popular.  It seems to be true of the Authors I know.  I would guess that about 50% of them use either site.  I picked WordPress.  It works for what I need and I find it really easy to use.  It allows the custom content I want, and in the future I can import/merge this blog with my own website.

In the end, the company you use depends on what you need and want.  Read all the Terms of Service/Use.  I hope this information will at least shorten your trial and error routine.  Check them all out.  Otherwise you might miss Amazon Kindle Direct Publishing.

Robert’s Thoughts

I self-published my first work in July of 2011. In the not even six months since then, I’ve gathered a great deal of my own sales data. And I’m here to tell you Ereaders are the future of books. Especially for self-published books. There are thousands if not millions of readers out there looking for their next favorite indie author.

I do find myself surprised on the social media front. I’ve found Facebook to be much more helpful for me. Or it could be that I’m still new to Twitter and haven’t put enough into using it to my advantage.

I use blogspot myself and have enjoyed that it is already connected with my Google account and is very easy to use and maintain. And with being free and having almost all the options you would have with a standard website, it works great for most everything I need in a website. Now, if only I could get it to make blog posts for me as I seem to neglect it all too often.

Overall as Richard has said already, your mileage may vary. It’s best to cover all the avenues you can. Clearly, you’re not likely to have multiple blogs but if you’re planning on self-publishing definitely cover all your distribution options and all the social media and free promotional options you can make time for. Because in the end what works best for one person may differ proportionately to another. So, in order to reach the most possible readers you should highly consider putting your work out at in all possible venues and in all possible formats and of course have an online presence in all the different social media sites. These thing can only add to your chance of becoming a successful self-published author.

What does this all mean?

Well it’s the results of a survey on self publishing, with the thoughts of two authors.  I hope you find this a helpful insight if you are planning to start, or even continue, in self publishing.  It has certainly shined some light on my own ideas in self publishing.  It is a viable means, and slowly the negative perception of self published works has dissolved away.

I am a paper book lover, but you can’t deny that e-readers have opened the door to the self published author.  The ability to reach readers worldwide, at a low cost, has allowed talented authors to emerge.  These are talented authors who have made the choice to control the process of their writing from creation to sale.  Perhaps that is more difficult when compared to waiting for an editor at a publishing house.  At the least I would say it is equally challenging.

If you found this helpful feel free to share it, re-blog it, or post it on your social media site of choice.  Thank you to all the survey takers and thank you to Robert Wilson for sharing his insights.

About the Authors:

Richard Flores IV

Richard is an author of Speculative Fiction who lives in California.  He fits his writing time around being a father of three young boys and a husband to his beautiful wife.  He has been published in Cygnus Journal of Speculative Fiction and Liquid Imagination.  He has a Children’s Picture Book, that he wrote with his oldest son, set to be released in early 2012.  For more information on Richard Flores IV, you can find him online at https://floresfactor.wordpress.com/.  You can also find him on Twitter @Richard_Flores4

Robert S. Wilson

Robert S. Wilson is the author of the Kindle bestseller The Quiet: A Novella and the critically acclaimed Shining in Crimson: Empire of Blood Book One as well as co-editor for Horror For Good: A Charitable Anthology, an anthology which includes stories by international bestselling authors and horror legends. All proceeds from Horror For Good will go toward amfAR, an international AIDS research foundation.  For more information on Robert S. Wilson, you can find him online at http://shiningincrimson.blogspot.com/.  You can also find him on Twitter @EmpireOfBloodRW

Robert lives in Smyrna, Tennessee with his wife and two children while he attempts to make time for everything and utterly fails constantly.

Distractions

I recently finished reading The Black Prism by Brent Weeks.  A great novel that is full of characters you can relate to and a plot that is imaginative and engaging to the reader.  It has a well thought out world that has depth and dynamic. The magic is believable and based a bit on real life.  In other words, you should go by this novel if you have any love for Fantasy novels.  You can wait until you finish reading my post, but as soon as you are done, go buy it.

Like every great story I finish, I find myself sad it is over.  But, I also find myself inspired to write a great novel of my own.  I also find myself looking at my latest novel and wondering why I have not done much to advance it.  When I undertook writing with a serious intention of being published this past March, I told myself I would complete one short story a month and a novel by the end of the year.

That means I should have written nine short stories and one novel.  Currently I have completed four short stories and about 2,500 words into the second draft of my novel (the first draft was written years ago, so really this is a rewrite first draft).  I also completed a Children’s picture book my son and I wrote together.  A far cry from being where I wanted to be.

There are some pluses.  First, two of those four stories were published this year.  The other two are currently out to markets.  The children’s book is currently waiting on the illustrator to complete the drawings.  It has a scheduled release for the early part of 2012.  Both of which I think are good accomplishments for a writer in his first serious year of writing.

But, why I have fallen so short of my goals?  When I finished The Black Prism, I really began to quiz myself of the true cause of my short comings.  The answer was simple: Distractions.

I have a long list of distractions.  Many of those distractions are worth it and they have to to come first.  Those include: My kids, my wife, my health, my chores, my job (when I had one), and searching for a job.  But there are some I could trim out.  Such as: Television, Facebook, Twitter, Google+, Battlefield 3, and the internet.

Of course, the real trouble is actually making those cuts.  Every time I power up this laptop the first sight I go to is Facebook.  I can’t help it.  Then I have to check Twitter now (a site I used to hate and now for some reason I can’t avoid it).  Then I go look for work, then I go check out all the sites related to Battlefield 3, then I check my writers forum, then check the site stats for this blog, then I go back to Facebook, and then I check Google+.  By then I am tired of the internet, so I shut off my lap top and turn on the TV.  Through all of this my children need my attention.  I cook dinner, put the kids to bed, my wife comes home from work, we watch TV, and then off to bed.  And I always say, “Tomorrow I will have to get some writing done.”

Perhaps I am not taking writing serious enough.  I don’t think so.  I like doing it and I enjoy seeing the positive reviews of the things people have read of mine.  The truth is, and I have mentioned this before, I just have to make the time.  Most of the time there is nothing on TV, but I watch it anyway.  Most of the time there is nothing new on Facebook, but I check it anyway.  I am finding Google+ useless but I still check it.  And I don’t know why I am so addicted to Twitter now.

Facebook, Twitter, and Google+ are great for me to get in touch with my fans and fellow writers.  I won’t cut them out completely.  I certainly won’t be able to cut out Battlefield 3 for a while.  I enjoy the game.  But, I can limit them.  I intend to limit them and focus on my novel.

One thousand words a day would reach novel length in just forty days.  Of course my novel may be longer and I almost never just write 1000 words in a writing session, but that certainly seems like a reasonable goal.  However goals are not worth much if you don’t try.  I will try to hold to that goal, and you can always follow me on Facebook and Twitter to see how I do.

So I know have two 2012 resolutions: 1) Exercise and lose weight, 2) Write more.

Of course I have more, but I will save that for another post.

Marketing for Writers 101

A Brief Self Help Guide for Writers

One of the things that I failed to understand when I started out as a writer, was that writing is a business.  And if you want any business to succeed, you need to market it.  I don’t think many people understand the importance of writers to market themselves.  It is one of the only ways you will gather readers, reach out to your readers, and let them know when new works are coming out.

You may be thinking that you won’t need to market because you plan to publish in a traditional fashion.  You may assume the publisher will handle all the marketing.  Or you may simply think your works will sell themselves.

Well, I believe you are wrong and you can do so much to promote yourself for little or no money.

Social Media

Social media offers the best way to connect with your readers and fans.  If you are not much for technology it is relatively easy and helps.

You really need a presence on the three major Social Media outlets: Facebook, Twitter, and Google+.  They all have their advantages and disadvantages so all three is almost a must.  Also, you need to use them.  I try to post something each day.  I certainly check them every day.

Facebook:

With Facebook, you really need an Author’s Page.  Pages are separate from your Facebook Profile.  Creating one is easy, relatively fast, and pretty effective.  You can visit my Page to see what they look like.  You may even want to create a separate page for a book you may be working on, or recently published.  Robert S. Wilson has one for his book that you can look at as an example.

Why use an Author’s Page instead of your regular Facebook Profile.  Well for one, you may not want to share personal matters, photos, and friends with your fans.  Second, it is far easier for your fans to click “like” then it is for them to send a friend request and wait for your response.   Third, Facebook offers a TON of tools for pages that help with promotion.  Tools you simply don’t get with a standard page.

You can create a page by visiting any page.  In the top right corner there is a link that say “Create a Page”.  Once you have a page post links to your other accounts on social media.  Also, post information about upcoming releases and the like.

Twitter:

I never found much interest in Twitter.  But at the advice of other writers I made a Twitter Account for myself.  I have found it far more fun then I thought it would be.  I have more followers on Twitter then I do on my Facebook Author Page.  I think Twitter gets its appeal because anyone can follow anyone.

Setting up and account is easy.

Use Twitter to share all sorts of things.  RT (Re-Tweet) posts that you like.  Reply to Tweets you like.  Here is a little help with Twitter from one novice to another:

“#” is a hash tag.  It is used to make searching for posts on a particular topic easy.  People add it to the tweet to help with searching.  Keep the terms together versus spacing out words.  Example “#amwriting” would be used; not “#am writing”.

RT is Re-Tweet.  This usually is used if someone replies to a tweet and wants to put it to context.

Example: “I wish I had ur motivation. Can a walk to the fridge count as cardio? RT @megselizabeth86: Cardio and legs. Yay. Gonna be sore as hell tmrw.”

And last, as you see in the example above is the @sign.  It represents the profile mentioned.  @Richard_Flores4 is mine.  When people mention you, this allow their followers a quick click to see your profile.  It results in great exposure.

Some will tell you to do your best to get a Re-tweet or a reply for major celebrity/business page just to get the exposure to a lot of potential fans.  I don’t go that far.  But I do reply to celebrity posts as appropriate.  I mention profiles when it is appropriate to.  And I always try to give a shout out to fellow authors.

Google+

I think this will be the most difficult for the social media novice.  I consider it the love child of Twitter and Facebook.  It does have a lot of the best of both worlds.  You can post things to the public or just to certain circles.  My fellow writers are in one circle, family in another, friends in another, and those I am just following in a fourth.  Once you understand it, and Google has good videos on it, you can start sharing certain posts with certain circles.  Or you can share with all your circle, or the general public.

Google+ is probably the one I use the least.  Mostly because I don’t have many people on there.  But, that is changing over time.  The one major disadvantage to Google+ is that they are taking down profiles that are not “real”.  While I support removing fake profiles, this may pose a problem for those authors that use Pseudonyms.  I don’t use one, so I don’t know how hard they are being on it.

Website

You need a website.  I have one right here.  I choose to combine my Blog and my Website.  Its free to use WordPress, Blogspot, and most other blog sites.  It gives you a free web presence and combines a blog.

Eventually, I will have my own .com, but for now this works.  And all of the social media sites let you place a link to your website on them.  So there is some good cross promotion of your sites.  Here are some things your site should have:

Blog:

You should have  a blog too, even if you have your own .com.  Your blog can be hosted on your own site or separate from it.  Just make sure the two are linked together.  Blogging can be fun, it gets you writing for one.  It also inspires discussion and hopefully inspire new authors.  There are whole articles on blogging and what you need to do with your blog.  Here are some ideas:

  1. Pick a schedule and make sure to post something on it.  For me it is once a week.  For some it is once a month.  It just gives people a chance to know when to look for new posts.
  2. Announce new posts on your social media sites.  This will bring readers.
  3. Allow comments.  Allow commenting to encourage discussion.
  4. Have a Follow tab.  This allows people to set up email alerts when you post something.
  5. Establish some blog rules.  Having some rules will ensure there is less backlash should you have to remove a comment.
  6. Use HTML tags so people can click the word, and see what you are talking about.
  7. Respond to the comments you get.

About Me:

You need an about section on your website.  Tell a little bit about yourself.  This allows readers to know if they found the real you (Imagine how many Richard Flores there are in the world).  It also establishes some of your qualifications to blog on the topics you choose to blog about.

Bibliography:

Put a Bibliography down if you have works published (or have publishing dates for them).  Put links to purchase them and/or read them if you can.  Think of it like your resume.

Contact:

Put a way to be contacted.  Most blogs have a contact us form you can use so you don’t have to share your email if you don’t want.  Also you can link your social media there.  Facebook and Twitter have profile badges you can add to your site homepage.  WordPress even has widgets to use for that too.

Pictures:

In the world of websites, people like to see pictures.  So I urge you to add visual elements to your site.  Its something I still work with all the time.  I also think you need your picture up on the home page.  People like to see who they are talking to.  But that is more of an opinion of mine.

Store:

Put a store up on your site of some kind.  Even if it is just links to Amazon.com’s listing of your book.  I don’t have any books out yet, but when I do, you can rest assured there will be a store up.

Links:

Put up links to other bloggers you enjoy, sites you use regularly, and to other writers you enjoy.

Examples:

You have see my blog as one example of a Wordpess site.  Here are some others:

Robert S. Wilson’s Blog on Blogspot.

Michael R McDuffee and Karen T. Smith uses a blog format on a .com

Orson Scott Card and Jeffrey A. Carver have more elaborate web sites.

Now What?

You have the web presence now in Social Media and with a Website.  Best yet, it can all be done for free.  Now how do you draw attention to yourself.  Well, that requires the real work.

Cross Promote:

Get together with your fellow writers and share their sites.  Share them in blog posts when you can (as I have done here), link them in your social media site, announce when they have books coming out, share their sites in your LINKS page, and promote them as much as you can.  You will be surprised how many will do the same for you.

Comment on other posts:

Comment on blog posts, twitter, Facebook, and Google+.  Use your pages to make these comments and drive readership to you.  Reply to all the comments you get.  People like to be acknowledged and it gives everyone a sense of participation.

Link your website on everything:

Put a link to your website on everything within reason.  Any comment form that asks for it, any profile you fill out, add it as a signature to your emails, and post it for your friends.  The more you post it the more clicks you might get.

Brag:

Tell everyone everywhere of your site.  Writer’s Groups, Facebook Pages, Twitter, and other places.  Just make sure you don’t violate Terms of Service and get flagged as SPAM.

Network:

Networking is big business.  Its also hard work.  When you meet new people, you have to be willing to admit you write.  I do it almost every time I meet new people.  I let people know any time the topic comes up.  Go to conventions, writers workshops, and any other place where writers are gathering.  Put together some simple (and usually very affordable) business cards.  Pass them out like candy at every convention, workshop, and function you attend.   Have your name, website, and contact information on there.  You never know who’s hands it will fall into.  Word of mouth is the biggest advertiser out there.

Advertise:

If you have some money to spend, you can advertise your Facebook Page, website, and more.  There are some cheaper ways then others, but this cost money.  If you self publish a book, you may want to spend a bit of money on advertising.  But the rule I always follow for advertising is this:  Never spend more on advertising then you would make if someone buys what you’re selling.  That is to say, if you make $1 profit on every book you sell don’t spend $2 per flier to advertise it.

Summary:

There is obviously many avenues for marketing your work.  Each of these I mentioned could be a whole course of study by themselves.  My hope is this will bring you to a good starting point.  Get you going, and then you can fly on your own from here.

Questions, Comments, or more?  Feel free to comment.